(Marty Swant / Adweek)
It’s part of a big push by Snap to improve measurement.
A couple of these are new to us — and maybe to you.
(Anil Dash / Startup Grind)
Q. How can Twitter save itself? A. “Stop using meaningless metrics as your measure of success.”
(Daisuke Wakabayashi / New York Times)
The tradeoffs with AMP are too steep, especially for smaller publishers.
(Allie VanNest / Parse.ly)
TechCrunch’s Director of Audience Development thinks so, at least.
It’s Funny Because It’s True: Fact-Based Comedy Can Affect Audiences by Lindsay Green-Barber
The Best Publishers of the Year on Facebook and Instagram by Liam Corcoran
Upcoming Trainings & Events
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> How to Get Foundation Funding in the Age of Fake News [Jan. 25]
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Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.