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    Media Metrics Roundup for January 4, 2017

    by Jason Alcorn
    January 4, 2017

    Snapchat Is Beginning to Use Machine Learning to Improve Ad Targeting

    (Marty Swant / Adweek)
    It’s part of a big push by Snap to improve measurement.

    Top 3 Social Media Monitoring Products of 2016 (and 2 Contenders for 2017)

    (NewCo Shift)
    A couple of these are new to us — and maybe to you.

    A Billion Dollar Gift For Twitter

    (Anil Dash / Startup Grind)
    Q. How can Twitter save itself? A. “Stop using meaningless metrics as your measure of success.”

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    Google Helping Mobile Publishing? Some Publishers Are Not So Sure

    (Daisuke Wakabayashi / New York Times)
    The tradeoffs with AMP are too steep, especially for smaller publishers.

    Instagram is Positioned to Become a Video Powerhouse in 2017

    (Allie VanNest / Parse.ly)
    TechCrunch’s Director of Audience Development thinks so, at least.

    From MetricShift

    Upcoming Trainings & Events

    Multi-Platform Storytelling in Journalism [Jan. 11]
    Smartphone Production in the Classroom [Jan. 18]
    How to Get Foundation Funding in the Age of Fake News [Jan. 25]
    J-School Hackathon at Nevada-Reno [Feb. 24-26]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: editorial analytics Google amp publisher metrics social media metrics

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

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    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

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    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Guardian

    Lindsay Green-Barber, CIR/Reveal

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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