(Didier Moulin / PowerVote)
How do you measure the ROI of events? Good tips from an actual event planner.
(The New York Times)
From the 2020 Report: The “newsroom needs a clearer understanding that pageviews, while a meaningful yardstick, do not equal success.”
(Jay Shemenski / Hill Holiday)
Continually ask why.
(Allison Schiff / AdExchanger)
A Q&A with Facebook VP Brad Smallwood on what he’ll say tomorrow at Industry Preview.
(Matthew Harrington / Harvard Business Review)
Media saw its biggest year-over-year decline in the Edelman Trust Barometer.
How to Set Up Google Analytics for Medium by Tom Maiaroto
Here’s Why the Washington Post Is Growing On Facebook by Liam Corcoran
#MetricShift Chat: Careers for Journalists in Metrics & Impact by Tim Cigelske
Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn
Upcoming Trainings & Events
> Smartphone Production in the Classroom [Jan. 18]
> How to Get Foundation Funding in the Age of Fake News [Jan. 25]
> #MetricShift Twitter Chat [Jan. 27]
> How to Boost Engagement with User and A/B Testing [Feb. 1]
> How to Launch a Podcast [Feb. 8]
> J-School Hackathon at Nevada-Reno [Feb. 24-26]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.