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    Media Metrics Roundup for January 18, 2017

    by Jason Alcorn
    January 18, 2017

    “Hello, Is Anyone There?” Measuring Audience Engagement and Participation

    (Didier Moulin / PowerVote)
    How do you measure the ROI of events? Good tips from an actual event planner.

    Journalism That Stands Apart

    (The New York Times)
    From the 2020 Report: The “newsroom needs a clearer understanding that pageviews, while a meaningful yardstick, do not equal success.”

    4 Keys to Turning Your Social Media Metrics into Actionable Insights

    (Jay Shemenski / Hill Holiday)
    Continually ask why.

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    The Walled Garden Is Cracking A Window

    (Allison Schiff / AdExchanger)
    A Q&A with Facebook VP Brad Smallwood on what he’ll say tomorrow at Industry Preview.

    Survey: People’s Trust Has Declined in Business, Media, Government, and NGOs

    (Matthew Harrington / Harvard Business Review)
    Media saw its biggest year-over-year decline in the Edelman Trust Barometer.

    From MetricShift

    Getting Started: What’s the Goal of Your Email Newsletter? by Tamara Power-Drutis and Sangeeta Singh-Kurtz

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    How to Set Up Google Analytics for Medium by Tom Maiaroto

    Here’s Why the Washington Post Is Growing On Facebook by Liam Corcoran

    #MetricShift Chat: Careers for Journalists in Metrics & Impact by Tim Cigelske

    Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn

    Upcoming Trainings & Events

    Smartphone Production in the Classroom [Jan. 18]
    How to Get Foundation Funding in the Age of Fake News [Jan. 25]
    > #MetricShift Twitter Chat [Jan. 27]
    How to Boost Engagement with User and A/B Testing [Feb. 1]
    How to Launch a Podcast [Feb. 8]
    J-School Hackathon at Nevada-Reno [Feb. 24-26]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: content metrics journalism metrics media impact News Media weekly roundup

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

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    Email: jason [at] jasalc [dot] com

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