Media Metrics Roundup for January 18, 2017

    by Jason Alcorn
    January 18, 2017

    “Hello, Is Anyone There?” Measuring Audience Engagement and Participation

    (Didier Moulin / PowerVote)
    How do you measure the ROI of events? Good tips from an actual event planner.

    Journalism That Stands Apart

    (The New York Times)
    From the 2020 Report: The “newsroom needs a clearer understanding that pageviews, while a meaningful yardstick, do not equal success.”

    4 Keys to Turning Your Social Media Metrics into Actionable Insights

    (Jay Shemenski / Hill Holiday)
    Continually ask why.


    The Walled Garden Is Cracking A Window

    (Allison Schiff / AdExchanger)
    A Q&A with Facebook VP Brad Smallwood on what he’ll say tomorrow at Industry Preview.

    Survey: People’s Trust Has Declined in Business, Media, Government, and NGOs

    (Matthew Harrington / Harvard Business Review)
    Media saw its biggest year-over-year decline in the Edelman Trust Barometer.

    From MetricShift

    Getting Started: What’s the Goal of Your Email Newsletter? by Tamara Power-Drutis and Sangeeta Singh-Kurtz


    How to Set Up Google Analytics for Medium by Tom Maiaroto

    Here’s Why the Washington Post Is Growing On Facebook by Liam Corcoran

    #MetricShift Chat: Careers for Journalists in Metrics & Impact by Tim Cigelske

    Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn

    Upcoming Trainings & Events

    Smartphone Production in the Classroom [Jan. 18]
    How to Get Foundation Funding in the Age of Fake News [Jan. 25]
    > #MetricShift Twitter Chat [Jan. 27]
    How to Boost Engagement with User and A/B Testing [Feb. 1]
    How to Launch a Podcast [Feb. 8]
    J-School Hackathon at Nevada-Reno [Feb. 24-26]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: content metrics journalism metrics media impact News Media weekly roundup

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