“Hello, Is Anyone There?” Measuring Audience Engagement and Participation
(Didier Moulin / PowerVote)
How do you measure the ROI of events? Good tips from an actual event planner.
Journalism That Stands Apart
(The New York Times)
From the 2020 Report: The “newsroom needs a clearer understanding that pageviews, while a meaningful yardstick, do not equal success.”
4 Keys to Turning Your Social Media Metrics into Actionable Insights
(Jay Shemenski / Hill Holiday)
Continually ask why.
The Walled Garden Is Cracking A Window
(Allison Schiff / AdExchanger)
A Q&A with Facebook VP Brad Smallwood on what he’ll say tomorrow at Industry Preview.
Survey: People’s Trust Has Declined in Business, Media, Government, and NGOs
(Matthew Harrington / Harvard Business Review)
Media saw its biggest year-over-year decline in the Edelman Trust Barometer.
From MetricShift
How to Set Up Google Analytics for Medium by Tom Maiaroto
Here’s Why the Washington Post Is Growing On Facebook by Liam Corcoran
#MetricShift Chat: Careers for Journalists in Metrics & Impact by Tim Cigelske
Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn
Upcoming Trainings & Events
> Smartphone Production in the Classroom [Jan. 18]
> How to Get Foundation Funding in the Age of Fake News [Jan. 25]
> #MetricShift Twitter Chat [Jan. 27]
> How to Boost Engagement with User and A/B Testing [Feb. 1]
> How to Launch a Podcast [Feb. 8]
> J-School Hackathon at Nevada-Reno [Feb. 24-26]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.
