(Kyle Pope / Columbia Journalism Review)
This revolution is obsessed with metrics, like Bezos himself.
(Ash Read / Buffer)
(Asi Dayan / Medium)
Step-by-step instructions to improve your Google Analytics.
(Liam Corcoran / NewsWhip)
More video is leading to more engagement, for now at least.
(Felim McGrath / The Media Briefing)
The latest GlobalWebIndex data shows the app’s market reach. (But video ads average less than 3 seconds per view.)
How Mizzou’s School Newspaper Learns from Audience Analytics by Elizabeth Stephens
Can Short Documentaries Help Legacy Newsrooms Engage? by Jason Alcorn
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Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.