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    Media Metrics Roundup for November 30, 2016

    by Jason Alcorn
    November 30, 2016

    Revolution at The Washington Post

    (Kyle Pope / Columbia Journalism Review)
    This revolution is obsessed with metrics, like Bezos himself.

    Where Social Media Is Headed in 2017

    (Ash Read / Buffer)
    Get ready.

    A Beginners Guide to Tracking with UTM Parameters

    (Asi Dayan / Medium)
    Step-by-step instructions to improve your Google Analytics.

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    How Facebook Video Grew In Importance For Publishers In 2016

    (Liam Corcoran / NewsWhip)
    More video is leading to more engagement, for now at least.

    Snapchat Is Worth It

    (Felim McGrath / The Media Briefing)
    The latest GlobalWebIndex data shows the app’s market reach. (But video ads average less than 3 seconds per view.)

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: 2017 trends audience engagement content analytics editorial analytics social media metrics
  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Guardian

    Lindsay Green-Barber, CIR/Reveal

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

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