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    Media Metrics Roundup for November 23, 2016

    by Jason Alcorn
    November 23, 2016

    Email Newsletters Have A Measurement Problem

    (Lucia Moses / Digiday)
    Should publishers give agencies more data?

    Facebook Says It Found More Miscalculated Metrics

    (Mike Shields / Wall Street Journal)
    Signs of panic as external monitoring and audits are promised.

    Nielsen Launches Digital Ad Ratings Publisher Insights

    (Nielsen)
    Better ad campaign data for publishers.

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    How Would You Measure The Success Or Failure Of A Product?

    (StellarPeers)
    This metrics interview question doubles as a terrific team exercise.

    Multiple Metrics for Measuring Chatbots

    (David Berkowitz / Advertising Age)
    14 measurement options to get you thinking.

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: chatbots content analytics editorial analytics measuring impact social metrics
  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

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    Metrics Editor: Alexandra Kanik

    Associate Metrics Editor: Tim Cigelske

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    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Ian Gibbs, Guardian

    Lindsay Green-Barber, CIR/Reveal

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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