Media Metrics Roundup for November 23, 2016

    by Jason Alcorn
    November 23, 2016

    Email Newsletters Have A Measurement Problem

    (Lucia Moses / Digiday)
    Should publishers give agencies more data?

    Facebook Says It Found More Miscalculated Metrics

    (Mike Shields / Wall Street Journal)
    Signs of panic as external monitoring and audits are promised.

    Nielsen Launches Digital Ad Ratings Publisher Insights

    Better ad campaign data for publishers.


    How Would You Measure The Success Or Failure Of A Product?

    This metrics interview question doubles as a terrific team exercise.

    Multiple Metrics for Measuring Chatbots

    (David Berkowitz / Advertising Age)
    14 measurement options to get you thinking.

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: chatbots content analytics editorial analytics measuring impact social metrics

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