(Lucia Moses / Digiday)
Should publishers give agencies more data?
(Mike Shields / Wall Street Journal)
Signs of panic as external monitoring and audits are promised.
Better ad campaign data for publishers.
This metrics interview question doubles as a terrific team exercise.
(David Berkowitz / Advertising Age)
14 measurement options to get you thinking.
How Mizzou’s School Newspaper Learns from Audience Analytics by Elizabeth Stephens
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Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.