Advertisers Seek Leverage Versus Facebook in Metrics Screw-Up
(Sahil Patel / Digiday)
Will Facebook have to accept third-party audits of its numbers?
How the Most Innovative Media Companies Make Bank From Your Mailbox
(Noah Davis / Traffic)
The inside story of BuzzFeed newsletters.
Survey of Large Publishers: 30 Percent of Our Website Visits Come From Facebook
(Joseph Lichterman / NiemanLab)
A massive new report from the International News Media Association.
7 Surprising Facts About Open Rates For Push Notifications
(Dean Takahashi / VentureBeat)
Publishers can learn from mobile games and consumer apps.
The Inevitable Burst of the Video Bubble
(Esther Kezia Harding / The Media Briefing)
Pessimism about video from the Monetising Media conference.
From MetricShift
How to Get Hands-On Experience with the Google Analytics Demo Account by Alexandra Kanik
How Documentary Filmmakers Plan Ahead for Impact by Patricia Aufderheide
How We Measured Impact for a Solutions Journalism Story on Poverty by Talia Stroud and Shannon McGregor
A Quantitative Basis for Measuring Media Impact at the Media Consortium by Jo Ellen Green Kaiser
Growing Community Engagement at the Los Angeles Times by Daniela Gerson
CIR’s Impact Tracker: How to Use It and Why You Need It by Lindsay Green-Barber
Special Series: Measuring Impact by Jason Alcorn
Upcoming Trainings & Events:
> How to Host Great Live Media Events [Oct. 5]
> Smarter Audience Analytics for Journalists [Oct. 6]
> #MetricShift Twitter Chat [Oct. 14]
> 3rd Annual Journalism School Hackathon at University of Georgia [Oct. 21 to 23]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.
