Media Metrics Roundup for October 26, 2016

    by Jason Alcorn
    October 26, 2016

    How the Financial Times’ Instagram Following Has Exploded In a Year

    (Lucinda Southern / Digiday)
    It’s being treated as a versatile news platform.

    Want to Learn How to Use Facebook Better? Facebook Has Some Courses for You

    (Benjamin Mullin / Poynter)
    Topics include discovering content, creating stories and building audiences.

    2017 Will Be the Year of Interactive Email

    (David Bailey / Medium)
    With the promise of metrics beyond open and click-through rates.


    Frequency & Recency of Site Visits: 2 Metrics for User Engagement

    (Aurora Bedford / Nielsen Norman Group)
    How to find your most loyal visitors.

    8 Signs Your Organization Suffers from Data Illiteracy

    (Michiel van Gaalen / Oxyma)
    Just for fun! How many do you recognize?

    From MetricShift

    4 Things Newsrooms Can Learn from Nonprofits About Impact by Jason Tomassini


    #MetricShift Chat: The Metrics of Fact and Fiction by Tim Cigelske

    Impact Tracking in Action: Build Your Own Impact Taxonomy With Chalkbeat’s MORIby Ryan Sholin

    MetricShift Stakeholder Report Worksheet for Nonprofit News by Jason Alcorn

    How to Create Stakeholder Reports to Show Impact of Your Non-Profit Newsroom by Lauren Fuhrmann and Mara Jezior

    Storyclash’s Top Social Media Interactions for Publishers and Stories in September 2016 by Manuel Brosch

    Upcoming Trainings & Events

    Smartphone Filmmaking 101 [Oct. 26]
    > #MetricShift Twitter Chat [Oct. 28]
    Social Media for Crowdfunding [Nov. 2]
    Facebook Live for Journalists and Publishers [Nov. 10]
    Smarter Audience Analytics for Journalists [Nov. 30]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

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    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

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    Metrics Editor: Jason Alcorn

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    Clare Carr, Parse.ly

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    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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