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    #MetricShift Chat: The Metrics of Fact and Fiction

    by Tim Cigelske
    October 25, 2016

    A little bit of lying can be good for metrics. But facts can fight back.

    In today’s polarized climate, both facts and fiction reward publishers with measurable traffic and engagement. So who’s winning?

    On one side, a BuzzFeed analysis found that hyper-partisan Facebook pages with millions of fans saw the most engagement with overtly partisan, misleading or opinion-driven posts. On another, NPR’s ambitious real-time fact checking of the first presidential debate produced its highest traffic day ever with more than 5 million visits.

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    In our next #MetricShift chat, we will discuss the metrics of fact and fiction and how we can measure an informed society. It will take place Friday, October 28, at 9 am PST/ 11 am Central/ noon EST.

    The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate metrics section editor for MediaShift. Guests will include Claire Wardle, Research Director at the Tow Center for Digital Journalism at Columbia Graduate School of Journalism; Rebecca Harris, co-founder of PurpleJane Elizabeth, Senior Manager of the Accountability Journalism Program at the American Press Institute; Tom Kertscher; PolitiFact reporter for the Milwaukee Journal Sentinel; Alexios Mantzarlis, Director of The International Fact-Checking Network at ; Jean HodgesSenior Director of Content at GateHouse Media News & Interactive Division; and Jason Alcorn, MetricShift editor.

    Icons by Arthur Shlain from the Noun Project.

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    A Storify recap is posted below:

    Tagged: buzzfeed fact check facts metrics

    Comments are closed.

  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

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    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

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    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Guardian

    Lindsay Green-Barber, CIR/Reveal

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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