(Rohin Dhar / Priceonomics)
You can even see which headlines were tested and performed best.
(Alisa Miller / Thoughts on Journalism)
PRI’s Inclusiveness Report measures the diversity of bylines and sources.
(Harrison Weber / VentureBeat)
Mentions of Trump vastly outnumbered mentions of Clinton.
(Arudea Mahartianto / Google Analytics Solutions)
A helpful walk-through for AMP users.
(Suzanne Vranica and Jack Marshall / Wall Street Journal)
Views under three seconds didn’t count for the average. Digiday has an explainer.
How We Measured Impact for a Solutions Journalism Story on Poverty by Talia Stroud and Shannon McGregor
A Quantitative Basis for Measuring Media Impact at the Media Consortium by Jo Ellen Green Kaiser
Growing Community Engagement at the Los Angeles Times by Daniela Gerson
CIR’s Impact Tracker: How to Use It and Why You Need It by Lindsay Green-Barber
Special Series: Measuring Impact by Jason Alcorn
Trump Stories Get the Lion’s Share of Engagement Online by Jason Alcorn
Upcoming Trainings & Events
> Using Twitter to Cover Live Events [Sept. 28]
> Collab/Space Chicago: The Business of VR [Sept. 30]
> How to Host Great Live Media Events [Oct. 5]
> Smarter Audience Analytics for Journalists [Oct. 6]
> 3rd Annual Journalism School Hackathon at University of Georgia [Oct. 21 to 23]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.