Media Metrics Roundup for September 28, 2016

    by Jason Alcorn
    September 28, 2016

    All the Analytics on Priceonomics Articles Are Now Public

    (Rohin Dhar  / Priceonomics)
    You can even see which headlines were tested and performed best.

    Do We Need a Bechdel Test for News?

    (Alisa Miller / Thoughts on Journalism)
    PRI’s Inclusiveness Report measures the diversity of bylines and sources.

    Trump’s Climate-Change Conspiracy Was The Most Retweeted Tweet During The First Debate

    (Harrison Weber / VentureBeat)
    Mentions of Trump vastly outnumbered mentions of Clinton.


    How To Set Up Analytics On Your AMP Page

    (Arudea Mahartianto / Google Analytics Solutions)
    A helpful walk-through for AMP users.

    Facebook Overestimated Key Video Metric for Two Years

    (Suzanne Vranica and Jack Marshall / Wall Street Journal)
    Views under three seconds didn’t count for the average. Digiday has an explainer.

    From MetricShift

    How We Measured Impact for a Solutions Journalism Story on Poverty by Talia Stroud and Shannon McGregor


    A Quantitative Basis for Measuring Media Impact at the Media Consortium by Jo Ellen Green Kaiser

    Growing Community Engagement at the Los Angeles Times by Daniela Gerson

    CIR’s Impact Tracker: How to Use It and Why You Need It by Lindsay Green-Barber

    Special Series: Measuring Impact by Jason Alcorn

    Trump Stories Get the Lion’s Share of Engagement Online by Jason Alcorn

    The Power of Empathy, Personal Narrative and More Lessons from the Story Movements Conference by Elia Powers

    Upcoming Trainings & Events

    Using Twitter to Cover Live Events [Sept. 28]
    > Collab/Space Chicago: The Business of VR [Sept. 30]
    How to Host Great Live Media Events [Oct. 5]
    Smarter Audience Analytics for Journalists [Oct. 6]
    > 3rd Annual Journalism School Hackathon at University of Georgia [Oct. 21 to 23]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.

    Tagged: accelerated mobile pages donald trump facebook video impact measurement media metrics social media

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    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

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    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

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    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Guardian

    Lindsay Green-Barber, CIR/Reveal

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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