Media Metrics Roundup for September 2, 2016

    by Jason Alcorn
    September 2, 2016

    #10UP Takeaways: Why Do Some Newsrooms Get It?

    (Jennifer Brandel and Monica Guzman)
    A terrific list of resources on user engagement from this week’s 10UP Summit.

    4 Reasons Messaging Apps Are So Important for Publishers

    (Felim McGrath / The Media Briefing)
    More content sharing than ever is happening in messaging apps.

    How The New York Times Decides to Send News Alerts

    (Liz Spayd / The New York Times)
    “With increasing granularity we can choose the target for a particular story.”


    4 Lessons from Reveal’s Serialized Instagram Investigation

    (Kristen Hare / Poynter)
    21 posts earned 706 ❤️s for #badpleadeals.

    10 Onboarding Lessons from Product Experts

    (Pulkit Agrawal / Chameleon)
    What do users need to have a successful (website / app / newsletter) experience?

    From MetricShift:

    Report: Newsrooms Could Do More with Digital Metrics by Jason Alcorn


    Using Search to Augment Analytics for News Websites by Rob Hammond

    5 Strategies for Reporting Metrics in Your Newsroom by Tim Cigelske

    How Personalized Email Newsletters Can Increase Engagement by Tracy Clark

    17 Ways to Measure a Feature News Story by Jason Alcorn

    Bulgarian Analytics Startup Aims to Fix How Publishers Use Data by Benjamin Bathke

    Upcoming Trainings & Events:

    How to Boost Traffic with LinkedIn [Sept. 7]
    Snapchat & Instagram Stories for Journalists [Sept. 15]
    > Collab/Space Chicago: The Business of VR [Sept. 30]
    > 3rd Annual Journalism School Hackathon at University of Georgia [Oct. 21 to 23]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.

    Tagged: audience engagement instagram messaging apps metrics training news alerts social metrics

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