Media Metrics Roundup for September 2, 2016

    by Jason Alcorn
    September 2, 2016

    #10UP Takeaways: Why Do Some Newsrooms Get It?

    (Jennifer Brandel and Monica Guzman)
    A terrific list of resources on user engagement from this week’s 10UP Summit.

    4 Reasons Messaging Apps Are So Important for Publishers

    (Felim McGrath / The Media Briefing)
    More content sharing than ever is happening in messaging apps.

    How The New York Times Decides to Send News Alerts

    (Liz Spayd / The New York Times)
    “With increasing granularity we can choose the target for a particular story.”


    4 Lessons from Reveal’s Serialized Instagram Investigation

    (Kristen Hare / Poynter)
    21 posts earned 706 ❤️s for #badpleadeals.

    10 Onboarding Lessons from Product Experts

    (Pulkit Agrawal / Chameleon)
    What do users need to have a successful (website / app / newsletter) experience?

    From MetricShift:

    Report: Newsrooms Could Do More with Digital Metrics by Jason Alcorn


    Using Search to Augment Analytics for News Websites by Rob Hammond

    5 Strategies for Reporting Metrics in Your Newsroom by Tim Cigelske

    How Personalized Email Newsletters Can Increase Engagement by Tracy Clark

    17 Ways to Measure a Feature News Story by Jason Alcorn

    Bulgarian Analytics Startup Aims to Fix How Publishers Use Data by Benjamin Bathke

    Upcoming Trainings & Events:

    How to Boost Traffic with LinkedIn [Sept. 7]
    Snapchat & Instagram Stories for Journalists [Sept. 15]
    > Collab/Space Chicago: The Business of VR [Sept. 30]
    > 3rd Annual Journalism School Hackathon at University of Georgia [Oct. 21 to 23]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.

    Tagged: audience engagement instagram messaging apps metrics training news alerts social metrics

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    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

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    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

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    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Guardian

    Lindsay Green-Barber, CIR/Reveal

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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