Media Metrics Roundup for July 13, 2016

    by Jason Alcorn
    July 13, 2016

    The best stories about metrics, analytics and measuring impact curated by Jason Alcorn weekly.

    How The Washington Post Grew Digital Subscriptions 145 Percent

    (Lucia Moses / Digiday)
    Email newsletters, opinion and politics coverage, faster load times and more.

    Buffer for Instagram is Here

    (Kevan Lee  / Buffer)
    A million engagement editors are cheering.


    Why the “One Metric” is More Complicated than it Sounds

    (Nichole Elizabeth DeMeré / Medium)
    How to be successful with lean analytics in your organization.

    Young and Old News Consumers Want to Get their News in Very Different Ways, says Pew

    (Ricardo Bilton / NiemanLab)
    70 percent of young news consumers prefer to only get news on mobile devices.

    You Want the Good News or the Bad News?

    (Dave Pell / Medium)
    The popular NextDraft editor wonders about the effect of covering bad things.



    From MetricShift:

    How Will Facebook’s Algorithm Changes Impact Your Newsroom? by Allie VanNest

    Why Pageviews Matter in Measuring Native Ads by Kunal Gupta

    5 Steps to Execute Metrics That Matter by Alexa Roman

    #MetricShift Chat: Measuring Video for News by Tim Cigelske

    3 Tips for Publishers in Wake of Facebook’s News Feed Algorithm Change by Liam Corcoran

    3 Ways to Put News Metrics to Work by Olivia Henry

    Upcoming Trainings & Events:

    > Beyond Pageviews: Optimizing Analytics [July 13]
    > #MetricShift Twitter Chat: Live Video Metrics  [July 15]
    > Snapchat for Journalists and Storytellers [July 20]
    How to Live-Tweet Events [July 27]
    Advanced Social Media Engagement [August 10]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.

    Tagged: digital subscriptions email newsletters lean analytics news consumption social media metrics

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    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

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    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

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    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Guardian

    Lindsay Green-Barber, CIR/Reveal

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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