(Greg Dool / Folio)
I’ll give you a hint: It involves 15,000 ad industry execs in Cannes.
(Lucia Moses / Digiday)
Getting the right data is important for driving social media referrals.
(Dan Frohlich / NPR Social Media Desk)
How to reach niche audiences with your news.
(Jessica Clark / Media Impact Funders)
Terrific ideas from this week’s Media Impact Forum.
(Ashley Muddiman and Talia Jomini Stroud / Engaging News Project)
Comments soared after a redesign at The New York Times.
How Curated Content Can Increase Facebook Reach by Briana Milligan
Why It’s OK to Share This Story Without Reading It by Tim Cigelske
5 Metrics Takeaways for Non-Profit News from INN Day 2016 by Jason Alcorn
How Twitter, Facebook, and Instagram Measure Engagement by Kira Hoffelmeyer
4 Takeaways from Pew’s Social Media News Report by Tim Cigelske
Upcoming Trainings & Events:
> Backpack Journalism: How to Thrive as a Solo Journalist [June 29]
> Beyond Pageviews: Optimizing Analytics [July 13]
> Snapchat for Journalists and Storytellers [July 20]
> #MetricShift Twitter Chat: Live Video Metrics [July 8]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.