Media Metrics Roundup for June 29, 2016

    by Jason Alcorn
    June 29, 2016


    How Quartz is Reinventing the Email Newsletter

    (Greg Dool / Folio)
    I’ll give you a hint: It involves 15,000 ad industry execs in Cannes.

    Why Publishers’ Engagement Metrics are All Over the Map

    (Lucia Moses / Digiday)
    Getting the right data is important for driving social media referrals.


    NPR’s Use of Preferred Audience Tags on Facebook

    (Dan Frohlich / NPR Social Media Desk)
    How to reach niche audiences with your news.

    5 Ways Mapping Can Help You Increase Media Impact

    (Jessica Clark / Media Impact Funders)
    Terrific ideas from this week’s Media Impact Forum.

    10 Things We Learned by Analyzing 9 Million Comments

    (Ashley Muddiman and Talia Jomini Stroud / Engaging News Project)
    Comments soared after a redesign at The New York Times.


    From MetricShift:

    How Curated Content Can Increase Facebook Reach by Briana Milligan

    Why It’s OK to Share This Story Without Reading It by Tim Cigelske

    5 Metrics Takeaways for Non-Profit News from INN Day 2016 by Jason Alcorn

    Practicing What They Preach: J-School News Services Track Engagement and Impact by Elia Powers

    How Twitter, Facebook, and Instagram Measure Engagement by Kira Hoffelmeyer

    J-Schools Try Different Approaches to Training Aspiring Engagement Editors by Elia Powers

    4 Takeaways from Pew’s Social Media News Report by Tim Cigelske

    Upcoming Trainings & Events:

    > Backpack Journalism: How to Thrive as a Solo Journalist [June 29]
    > Beyond Pageviews: Optimizing Analytics [July 13]
    > Snapchat for Journalists and Storytellers [July 20]
    > #MetricShift Twitter Chat: Live Video Metrics  [July 8]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.

    Tagged: audience tags email newsletters mapping media impact forum reader comments reader engagement

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    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

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    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

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    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Guardian

    Lindsay Green-Barber, CIR/Reveal

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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