Media Metrics Roundup for June 29, 2016

    by Jason Alcorn
    June 29, 2016


    How Quartz is Reinventing the Email Newsletter

    (Greg Dool / Folio)
    I’ll give you a hint: It involves 15,000 ad industry execs in Cannes.

    Why Publishers’ Engagement Metrics are All Over the Map

    (Lucia Moses / Digiday)
    Getting the right data is important for driving social media referrals.


    NPR’s Use of Preferred Audience Tags on Facebook

    (Dan Frohlich / NPR Social Media Desk)
    How to reach niche audiences with your news.

    5 Ways Mapping Can Help You Increase Media Impact

    (Jessica Clark / Media Impact Funders)
    Terrific ideas from this week’s Media Impact Forum.

    10 Things We Learned by Analyzing 9 Million Comments

    (Ashley Muddiman and Talia Jomini Stroud / Engaging News Project)
    Comments soared after a redesign at The New York Times.


    From MetricShift:

    How Curated Content Can Increase Facebook Reach by Briana Milligan

    Why It’s OK to Share This Story Without Reading It by Tim Cigelske

    5 Metrics Takeaways for Non-Profit News from INN Day 2016 by Jason Alcorn

    Practicing What They Preach: J-School News Services Track Engagement and Impact by Elia Powers

    How Twitter, Facebook, and Instagram Measure Engagement by Kira Hoffelmeyer

    J-Schools Try Different Approaches to Training Aspiring Engagement Editors by Elia Powers

    4 Takeaways from Pew’s Social Media News Report by Tim Cigelske

    Upcoming Trainings & Events:

    > Backpack Journalism: How to Thrive as a Solo Journalist [June 29]
    > Beyond Pageviews: Optimizing Analytics [July 13]
    > Snapchat for Journalists and Storytellers [July 20]
    > #MetricShift Twitter Chat: Live Video Metrics  [July 8]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he is an analyst with the Media Impact Project and works as a consultant with non-profits and newsrooms.

    Tagged: audience tags email newsletters mapping media impact forum reader comments reader engagement

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    Metrics Editor: Jason Alcorn

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    Hannah Eaves, consultant, Gates Foundation

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    Celeste LeCompte, ProPublica

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