#MetricShift Chat: Measuring Email Newsletters

    by Tim Cigelske
    May 20, 2016

    “Newsletters are, improbably, in vogue,” writes Clive Thompson in a new WIRED article.

    Thompson cites as examples the growing 2,000 new TinyLetter users each month, the 400,000 subscribers to Lena Dunham’s Lenny LettertheSkimm‘s 1.5 million readers and Ben Thompson’s monetized Stratechery newsletter.

    As we’ve covered on MediaShift, email newsletters have become — or continues to be — an important tool for audience engagement despite the proliferation of social media.


    In our next #MetricShift chat, we will discuss how newsrooms or in some cases writers and reporters on their own are using, measuring and improving their email newsletters. Join the chat on Friday, May 27, starting at 1 p.m. ET / 12 p.m CT / 10 a.m. PT.

    The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate metrics section editor for MediaShift. Guests will include Clive Thompson, contributor to WIRED and the New York Times Magazine; Erin Caughey, online producer for The Milwaukee Journal Sentinel and Tap MilwaukeeNick Quah, founder of the Hot Pod newsletter; Sarah McClanahan, marketing coordinator at 88Nine Radio MilwaukeeKelsey Weekman trending content and social media fellow; Jonathan Abrams, Founder and CEO of Nuzzel; and Alexandra Kanik, MetricShift editor.

    Join us on Friday, May 27. 


    A Storify recap of the chat is posted below.

    Tagged: email measurement metrics newsletters twitter twitter chat

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