Media Metrics Roundup for May 5, 2016

    by Alexandra Kanik
    May 5, 2016

    CNN Claims ‘Cross-Media’ Audience of 174 Million

    (Mark Joyella / AdWeek)
    CNN is using a new product that claims to measure cross-platform, unduplicated reach.

    Moz Launches Comprehensive Keyword Research Tool "Keyword Explorer"

    (Greg Finn / Search Engine Land)
    Go nuts with Moz's new keyword tool!

    Instagram's Carousel Ads Now Support 60-Second Videos

    (Matt McGee / Marketing Land)
    Instagram jumps on the video ad bandwagon.


    New York Times Co. Reports Loss as Digital Subscriber Base Grows

    (Sydney Embers / The New York Times)
    Curious about NYTimes metrics and revenue numbers? Look no further.

    BBC's Weekly Global Audience Rises to Record 348 million

    How about the BBC metrics? Here you go!

    Track HTML5 Video Events using Google Analytics and Javascript

    (Matt West / Medium)
    If you’re not a coder, pass this one along to your web developer.


    From MetricShift:

    How to Take Advantage of Facebook’s Algorithm Tweak by Tim Cigelske

    Making Sense of Engagement Editors, Social Metrics and Analytics by Kira Hoffelmeyer

    Pulitzer Prizes Boost The New Yorker’s Traffic, But Will It Last? by Allie VanNest

    How the ‘Inverted Impact Pyramid’ Can Make a Hyperlocal Story Go International by Simon Galperin

    A Faster FT.com: How Slow Websites Damage Publishers’ Revenue by Matt Chadburn & Gadi Lahav

    How Statsbot for Slack Can Integrate Analytics into Your Daily Routine by Alexandra Kanik


    Upcoming Trainings & Events:

    > Media Metrics 101 [May 11]
    > #MetricShift Twitter chat: Metrics for Non-Profits [May 13]
    > How to Automate Social Media [May 25]

    Get the Media Metrics Roundup in Your Inbox!

    * indicates required

    Tagged: bbc cnn cross-platform new york times unduplicated reach

    Comments are closed.

  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Guardian

    Lindsay Green-Barber, CIR/Reveal

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

  • Who We Are

    MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.

    About MediaShift »
    Contact us »
    Sponsor MediaShift »

    Follow us on Social Media