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    Media Metrics Roundup for April 20, 2016

    by Alexandra Kanik
    April 20, 2016

    Hot Pod: NYPR Intern Pay, Google Play Lives!, Indie Pods

    (Nick Quah)
    Nick Quah walks us through a common metrics problem: term literacy.

    Top 10 Video Creators in March: BuzzFeed Tasty Ranks No. 1 for 4th Month in a Row

    (Amy Gesenhues / Marketing Land)
    If you do video, you might have a thing or two to learn from these top video creators.

    theSkimm Expands Beyond Newsletters With Skimm Ahead, a Subscription Calendar Service

    (Anthony Ha / TechCrunch)
    Their newsletter has been part of the resurgence of email newsletters. Now the ladies behind theSkimm are trying out something new.

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    Can Audio Go Viral on Facebook? Here’s What Happened When NPR Ran an Experiment for a Month

    (Serri Graslie / NiemanLab)
    Audio on social is tough to pull off. But NPR has some tips on how to do it well.

    What’s New Media Good for Anyway?

    (Annenberg School for Communication and Journalism)
    Southern California readers: RSVP for tomorrow’s talk with Jessica Clark on the future of storytelling and the changing relationship between the physical and the digital.

    From MetricShift:

    23 Twitter Tips for Media Companies by Kurt Gessler

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    The Unbearable Lightness of Going Viral by Tim Cigelske

    How I Built a Simple, Flexible and Efficient Dashboard with Supermetrics (and Why!) by Simon Breton

    How to Spread Love for Metrics in Your Workplace by Alexandra Kanik

    How the Nonprofit Newsroom Behind the “Panama Papers” Investigation Measures Impact by Elia Powers

    3 Types of Impact You Can Visualize With StoryPilot by Lauren Hanson

     

    Upcoming Trainings & Events:

    > #MetricShift Twitter Chat [April 22]

    > Advanced Smartphone Videography [April 27]

    > How to Automate Social Media [May 3]

    > Media Metrics 101 [May 11]

    Tagged: analytics audio facebook newsletter video viral

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

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    Metrics Editor: Jason Alcorn

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    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

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    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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