DigitalEd: How to Boost Audience Engagement for Journalism

    by Joy Mayer
    December 3, 2015
    Graphic by Joe The Goat Farmer

    Title: How to Boost Audience Engagement for Journalism

    Instructor: Joy Mayer, Missouri School of Journalism instructor and engagement strategist

    Are you focused on the people you aim to serve? Are you producing content your users find useful and interesting? And do you know what happens to that work after you hit publish? Learn how to do journalism that meets your audience’s needs, to work with your community to do better journalism and to make sure the right audience finds each story. Learn how to adjust your routines to ask audience-focused questions.


    What you’ll learn from this training:

    1. How to factor your audience and prospective audience into the decisions you make about what to cover and how to cover it.
    2. How to find out what your audience wants to know.
    3. How to take stories directly to the people who will most want or need them.
    4. Why incorporating engagement strategies make you and your brand more valuable and more likely to survive and thrive.


    • Resources for listening to your community on social media
    • Questions to ask about the audience for each story or project

    Who should take this training:

    • Reporters
    • Editors and producers
    • Online and social producers and strategists

    Date and Time:  Jan. 13, 2016, at 1 pm ET / 10 am PT

    Price: $39

    Register now for this DigitalEd training!

    Note: If you can’t attend the live session, you can still register and see the archived video and ask questions of the instructor. Free registration for BigMarker is required.

    About the Instructor:

    Joy Mayer is a full-time engagement strategist based in Florida. Her work focuses on the continually evolving notion of audience engagement in journalism and on how communicators can know who they’re serving and how well they’re doing it. She is an instructor at the Missouri School of Journalism, teaching a class in Participatory Journalism. Until recently, she had spent 13 years as an associate professor at MU, where she created an engagement curriculum and a community outreach team in the newsroom of the Columbia Missourian.


    Tagged: audience engagement community outreach engagement joy mayer training university of missouri

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