Media measurement has never been easier and it’s never been more complicated and obtuse. Sure, you can easily connect your website to Google Analytics or look at Facebook or Twitter stats. But how do you know if your media content is making a real impact, changing lives, culture and even government regulation and legislation?
That was the focus of the latest CIR Dissection meeting taking place in Seattle, produced by the Center for Investigative Reporting, with funding from the Bill & Melinda Gates Foundation. Many Gates grantees presented their projects, tools as well as challenges ahead. The two-day meeting included a day of talks, panels and discussions, followed by a day of breakouts and even more discussions and goal-setting.
Plus, MediaShift announced it received a new grant from Gates Foundation to launch a new Metrics & Impact section, with an ongoing search for a new editor/curator for the section.
