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    Daily Must Reads, May 5, 2015

    by Julie Keck
    May 5, 2015

    1. Twitter has a short-term Periscope problem and a long-term media mess (Peter Kafka / Re/code)

    2. The Upshot uses geolocation to push readers deeper into data (Justin Ellis / Nieman Lab)

    3. Vice TV network has already sold 3 years’ worth of ad time, CEO says (Nat Ives / Advertising Age)

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    4. Twitter data show that a few powerful users can control the conversation (Emma Pierson / Quartz)

    5. Machinima is ready to own the comic and gamer audience (Michelle Castillo / AdWeek)

    6. How a fake newspaper is turning into a real media empire (Chris Heller / The Atlantic)

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    Tagged: geolocation Machinima multichannel networks periscope satire the onion The Upshot twitter vice youtube

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