Taking a break from liking, friending, following, pinning, surfing, posting and all those other online pursuits is daunting enough for regular users.
Imagine being a technology pioneer who, by definition, has to stay wedded to the web.
This past year, a number of big names in the digital world took on this exact challenge.
Paul Miller, senior editor at The Verge, did without the web for an entire year, documenting his experiment as it happened — and then after the fact — for his technology-focused media site.
At roughly the same time, Baratunde Thurston took three weeks off of the Internet, an eternity for someone who is the CEO of his own comedic digital agency and product development company and who friends refer to as “the most connected man in the world.” His account became a cover story for Fast Company.
Both men are extremely active online with careers that revolve around writing about, observing, interacting with and being on all portals at all times. Their extreme connectedness made their unplugging that much more unexpected, tricky and significant.
Months after returning to the web, both parties said unplugging altered their Internet habits. Their unexpected and closely watched hiatuses from the online world also provided a catalyst for fans to examine their own online-offline balancing acts and to unplug as well — albeit in more nuanced ways.
Internet-free for a year
At 26, Miller was burned out. A prolific technology journalist, his career took him from Engadget to The Verge, and in every way, his life and profession revolved around the latest digital advancements, devices and screens. His plan was to quit his job and take a year off to live with family in Washington state, he said.
Management at The Verge, instead, suggested that Miller stay in New York and spend the year taking a break from the Internet and documenting how it went. He agreed. Two months later, in May 2012, the experiment began and Miller was offline, cold turkey.
“I put an auto responder on my email to let people know,” he said. “Originally I wanted to get a scientist to study me before and after to see how I changed, but that didn’t happen.”
What he did do was eschew all forms of social media and web browsing and swap out a smartphone for a dumb one. The hardest adjustment was when someone wanted to show him something on their smartphone. Miller would avert his eyes and go on his merry way. The temptation to go on to Facebook and “like” statuses or share on Twitter mostly wasn’t there. In fact, being disconnected from the Net was initially terrific, enlightening. Miller said he read more, wrote faster, lost weight, sought out in-person interactions and “really experienced life.”
Then, the enthusiasm turned to boredom, and the experiment became more about muddling through.
“As those activities became less exotic and interesting to me, I stopped. I played a lot of video games,” he said. “Over time, I was really cut off from people and got out of sync with everyone. When your main way you hang out is in chat rooms or IM or text messaging and you’re missing those little pieces, it really separated me from people.”
In May 2013, when Miller jumped back online at the conclusion of 12 months Internet-less, the transition wasn’t easy. Sans constant connectivity, he had trained his brain to be focused on one thing at a time and to slow down.
“The way your brain is when you’re using the Internet is way different. At first, having multiple browser tabs open was super stressful for me. It was overwhelming and there was information overload,” Miller said. “It didn’t feel comfortable. It probably took a month to get used to using a browser again and a long time to get used to tweeting on my phone again. Having a phone on me that I was ready to pull out in social situations was weird to get used to again.”
In hindsight, though, being off of the Internet for so long helped him re-prioritize. What Miller found himself missing most during the year off was Skype sessions with relatives. Now that he can video chat, he does often. He said he has also gained an appreciation for some of the more educational aspects of the web: Duolingo to learn foreign languages and e-books to master skill sets like programming.
One platform he’s using far differently is Twitter. Before, Miller said he was tweeting often in order to be some type of Internet celebrity. Now he considers himself more of a “lurker,” reading others’ tweets far more often than he’s posting witty retorts to gain followers.
In the aftermath of unplugging, he has left The Verge and is working on proposals to turn the endeavor into a book. During the year he quit the Net, Miller set up a P.O. box to communicate with others. He said he was struck by all of the support and received lots of letters from people sharing their stories regarding unplugging or wishes to unplug.
“They were interested in the fact that I was on some kind of journey,” he said. “The Net is an issue for a lot of [people] — how they use it, what for. Me writing about it gave them room and inspiration to bring it up for themselves. They had little epiphanies in their own lives.”
Miller said he probably won’t do another digital detox, since he learned what he hoped to learn about the role of the web in his life. The key is to be more cognizant about time spent digitally no matter who you are.
“There are a lot of little decisions we make during the day to ignore people and our actual responsibility, because the Net is so easy and accessible and seductive. You can click on a link and get what you want immediately. Not many places in our life are like that,” he said. Something I’ve been mulling over and I’m convinced about now is that the Net is part of real life, not imaginary or an illusion. There are ways that we act on the Net that we don’t act like in the physical world. It’s about learning not to disassociate it but to make it part of the entire picture of who we are.”
The ‘opposite of being plugged in constantly’
Thurston’s unplugging experience had a similar genesis to Miller’s, but he also had integral help from his chief of staff and life coach Julia Lynton-Boelte, who is a bit of an expert herself on unplugging.
Altogether, 2012 was a whirlwind of travel and appearances for Thurston to promote his New York Times bestseller “How to Be Black.” At the same time, Thurston was “active on all platforms to the nth degree,” Lynton-Boelte said.
(Thurston was unable to speak with me before deadline.)
For the past two years, Lynton-Boelte has worked as a life coach for a number of clients and served as Thurston’s chief of staff, a role that is more about helping the author and comedian prioritize his life than any traditional assistant or spokesperson tasks. Lynton-Boelte and Thurston actually went to middle school together, reconnected at a reunion and began working together on varied projects five years ago before making their arrangement permanent.
Thurston, by the end of 2012, was mulling over how and where to spend the holidays when his chief of staff tapped into her life coach mentality.
“I think I just said, ‘What if you didn’t go somewhere?’, I threw out as a possibility,” she said. “I thought he could use the opposite of what this year had been, which is travel and being plugged in constantly. Baratunde thrives on making himself available to others at all times, but it had gotten well past that point.”
Her former classmate took her up on the idea. Together, Thurston and Lynton-Boelte “co-designed” a plan for him to head offline, she said. Looking at the calendar they settled on a start and stop date about three weeks apart and figured at Christmastime he’d miss the fewest professional obligations. When it got closer to D-Day, Lynton-Boelte helped Thurston prepare to go dark through a series of mass notifications and personal messages to key contacts letting them know about his plans well in advance.
During the digital detox, it was decided that texts and calls would be the only means of communication allowed. Lynton-Boelte would check Thurston’s email sporadically and let him know via Evernote if there were any pressing matters. Few came up over the 25 days offline.
In Thurston’s Fast Company article, he wrote mostly favorably of the time offline: The joys of living in the moment without frequent inclinations to post on social networks. Buying a bike and simply riding it without letting the world know. An “expansion of sensations and ideas.” An overarching sense of discovery about happenings and phenomena. Being away, Thurston came to realize he was sharing too much and became “overly addicted to himself.”
At the conclusion of the detox, there was a period of ramping back up and gradually returning to the web that Lynton-Boelte was instrumental in facilitating. From her expertise as a life coach, she finds it critical to not just dive back in at once but to “plug things here and there.”
“Back in the day when you went on vacation, there was a pile of mail at your house when you returned; now it’s more of a stream or pile of emails to sift through,” she said. “I suggest surveying (all of your portals) first before just replying to every email you missed. Get a sense of the big picture.”
As such, Thurston reactivated a platform at a time until he was fully back on the web. Now, months later, his chief of staff said she’s noticed a few marked changes in his online behavior.
“He keeps his mind open, and I mean that literally. He doesn’t cross the street texting anymore,” she noted. “It’s this idea that once you go without, you discover you didn’t need something as much as you thought you did before, especially when it’s supplementary and distracting in the way that online activity can be.”
Thurston also has stopped taking pictures of his meals or reaching for a camera to capture the empty plate post-meal for a fleet of followers. These types of instant Instagram posts now feel extraneous.
Lynton-Boelte encourages others, via her blog, to assess their online “pain points” and come up with a digital detox that make sense for them. Thurston’s web usage was so exorbitant that it took an extreme break to make an impact. Yet there are more subtle approaches.
“Ask yourself: is it email that overwhelms you? Is it text messaging? Is it Vine, Instagram? When do you look at the device? What makes you feel overwhelmed about the platform?” she said. “Then strategize about where in your life you can carve out time to work on this. Maybe for you it’s better to try to set limits. ‘I’ll only check Facebook once a day in the morning.’ Or, maybe it’s better for you to decide that you’re accessible all times except for an hour at night so you can get a good night’s sleep. Look at it as a personal challenge.”
Dena Levitz is the manager of digital strategies for the Newspaper Association of America while also pursuing a master’s in Media Entrepreneurship at American University. Dena has freelanced for publications like the Washington Post and The Atlantic’s Cities website, been a news writer for the Washington Examiner and the Augusta Chronicle, and worked as a weekend White House stringer for Bloomberg News. In her spare time, she enjoys drinking a hoppy beer, chomping on a cheeseburger or quoting from one of the Rocky movies.