Top 10 E-Book Trends of 2013: Apple Loses; Amazon Wins; Prices Drop

    by Lauren Simonis
    December 27, 2013
    Photo by mobilyazilar on Flickr and used here with Creative Commons license.
    Click the image for the full series.  Photo illustration by wildfox76 via Flickr Creative Commons.

    Click the image for the full series.
    Photo illustration by wildfox76 via Flickr Creative Commons.

    In a big year for e-books, two behemoths went to court while new services and companies emerged. Apple faced allegations over e-book pricing, calling into question the prices of e-books in general. Amazon went to court over access to e-books but saw its case tossed. New services from Amazon and streaming e-book companies emerged in the market, while Nook still declines. The access of e-books in libraries increased while the Digital Millennium Copyright Act limited access for people with disabilities.

    "75 percent of parents with children ages 2 to 13 are planning to buy e-books for their children this year."

    1. Apple’s e-book conspiracy

    256px-Apple_Logo.svgApple went to trial over civil allegations by the U.S. Department of Justice that it conspired with publishers to raise the price of e-books, according to Reuters. Five publishing companies that were also part of this conspiracy settled before trial, unlike Apple. A judge ruled in July that Apple did violate anti-trust laws, despite their insistent claims that they hadn’t. Publishers claimed that a motion limiting Apple from discounting books would hurt them rather than punish Apple.


    In August a judge required an external monitor to ensure Apple doesn’t fix e-book prices again, according to Reuters. The monitor was named in October, but in late November Apple filed court papers attacking the selection. These papers called into question meetings held between the monitor and the judge who ruled on the case.

    2. Bookstores Vs. Amazon

    Earlier in 2013, three brick-and-mortar stores sued Amazon and other big publishers for forcing small bookstores out of the e-book market, according to The New York Times. The stores claimed that publishers signed contracts with Amazon allowing their e-books to be read only on Kindle devices or apps. A judge threw out this case, citing a lack of evidence of a conspiracy.

    3. The price of e-books

    Buzz continued to brew this year about the real cost of an e-book. For most of the year, the average cost of an e-book was between $7 and $8. However, this average can go up or down based on the number of big sellers released in any given week, according to Digital Book World. But with Apple’s breaking of anti-trust laws and conspiring to raise e-book prices, we’ve seen Amazon’s $9.99 books compared with Apple’s proposed $12.99 and $14.99. Compared to last year’s $13 dollar average per book, this year’s $7 doesn’t look too bad.


    4. Amazon’s Matchbook and Matchmaker

    Amazon released two key e-book services in 2013. The first is Kindle Matchbook, a service from Amazon that allows users who have purchased print books to purchase digital copies of those books for a discounted price. Kindle Matchbook will go through a user’s purchases and offer a list of available digital copies. The second is Matchmaker, giving Kindle users the ability to upgrade their Kindle e-book to one with the ability to switch between text and audio versions of the book. Some of these upgrades are free, and others cost a couple of dollars.

    5. “Netflix for e-books”

    Startup Oyster has brought the world of paid subscription to e-books. Users can pay a subscription rate and have unlimited access to the 100,000-title library. Recently a new app, iStoryTime, has been introduced as the children’s version of what Oyster has done. It licenses works from major studios to include, among others, Sony, PBS and Jim Henson, according to Sarah Perez at TechCrunch. However, these “Netflix-for-e-books” companies may have a difficult time competing with Amazon and local libraries, TechCrunch’s Perez reports.

    6. Nook’s decline

    With the success of Amazon’s Kindle, Nook from Barnes & Noble has been on the decline. Earlier this year, Barnes & Noble stopped producing tablets and focused more on an e-reader, putting it directly in competition with Amazon’s Kindle. In August, Barnes & Noble reported an $87 million first-quarter loss. At a September shareholder meeting, the company discussed options, including paying dividends to shareholders or selling the company to an interested party.

    7. Are e-books good for kids?

    With new services like iStoryTime and Bookboard, another streaming e-book app for kids, people are wondering if e-books are better or worse than print books for children. The Joan Ganz Cooney Center at Sesame Workshop published “QuickReport: Print Books vs. E-books,” finding few differences between e-books and print books for co-reading between parents and children. The authors encouraged e-book producers to think carefully about advanced design, as some formats can distract — good news considering 75% of parents with children ages 2 to 13 are planning to buy e-books for their kids this year.

    8. Hybrid authors

    Many authors constantly debate whether to publish using traditional methods or go the self-publishing route. While columnist Amy Chavez expressed her woes with going the traditional route and swears to self-publish in the future, author Ted Heller goes on at length about self-publishing not replicating his success when publishing with traditional methods. However, there is another path authors can choose: a hybrid deal. This hybrid option gives authors easier access to getting their books in brick-and-mortar stores while retaining e-book rights, providing a happy medium between media.

    9. Copyright and e-books

    In 2013 people grew unhappy with a section of the Digital Millennium Copyright Act forbidding breaking “digital locks.” This forces people who are blind to petition every three years to the Library of Congress to make sure they can legally access software that reads e-books to them, according to Ars Technica. Copyright law gives authors the exclusive rights to making adaptations, which includes translation to different languages, creating hassles and headaches for those who need to have e-books read aloud, according to Slate.

    10. E-books in libraries

    Ebook between paper books by Wikipedia Commons user Maximilian Schönherr.

    E-book between paper books by Wikipedia Commons user Maximilian Schönherr.

    Several publishers have engaged with libraries this year. Earlier this year Hachette announced it would be making all of its titles available to libraries. The e-books would only be available to one patron at a time, but the library would only need to purchase the e-book once. Hachette also made a deal with Follett to sell Follett’s educational material to school libraries. Penguin has rejoined the market and resumed allowing libraries to lend out their titles in e-formats.

    Lauren Simonis is a senior at the University of Wisconsin-Madison studying Journalism and English. She is an intern at PBS MediaShift.

    Tagged: amazon antitrust apple book stores books e-books kindle self-publishing
    • AubLibDir

      I’m wondering if part of the Nook’s decline is related to B&N’s poor customer service and the quality of the Nook itself. I purchased one for professional use and it has been nothing but a disappointment since I received it and a replacement for the defective original one.

    • dennis_sarasota

      In spite of all the turmoil in the industry, there has never been a better time to be a writer! Independent publishers are finding success, without agents and the big publishing houses. In several public presentations I’ve given lately, I like to point out how things have changed.
      Almost 600 years ago, monks were sitting in musty cellars, writing books, mostly Bibles, by hand. Along comes Gutenberg with his printing press and within 20 years, the monks were out of business. There was resistance to those “new” books: they didn’t have all the fancy scribbles in the margins and had no character, but the low price was the equalizer. Technology changes everything.
      Today, the eBook readers have changed the landscape and the print industry is dying. My own books typically sell 30:1, eBook to print version. Pricing eBooks in the stratosphere to keep the print version alive is a losing proposition. Those early monks would tell the current publishers that the “writing is on the wall!”
      The downside of independent publishing is: there are no gatekeepers. Anybody can publish a book today and the quality can be very good, or very bad. Regardless, there are some fantastic Indie authors out there, check them out.

    • I don’t mind paying up to $11.99 for an ebook but much over that is out of the question. Prices for novels in the vicinity of $17.99 are obscene! I like Apple products – I’m typing this on an iMac but I will never buy a book from them because of their greedy attempt to drive up the price of ebooks. Why do so many big companies become ever more greedy and bullying over time?

  • Who We Are

    MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.

    About MediaShift »
    Contact us »
    Sponsor MediaShift »

    Follow us on Social Media