Food Lovers Become Experts at Chowhound, Yelp

    by Jennifer Woodard Maderazo
    July 27, 2007


    Before the web was in widespread use, food lovers would wait patiently for the New York Times restaurant reviews to come out for the hottest new spot in SoHo, or for hometown papers to write up the little Korean joint that just opened down the street. We relied heavily on that system of stars, dollar signs and bells indicating noise level to make a decision on where we’d be eating on Saturday night and which places we should avoid like the plague.

    This system worked the same way for decades, and quite effectively because restaurant reviewers patronized the businesses under the guise of “regular people” and thus experienced the same good and bad things as the rest of us. But with the rise of the interactive web, the inverse has happened: Regular people have become the reviewers. Not only are we relying on, say, The New York Times’ Frank Bruni for his opinions. Now we can rely on people we trust in real life — our friends and neighbors — and, more often than not, anonymous strangers.


    After years of struggling with cumbersome sites like Citysearch to find candid, real-people restaurant reviews, Internet users are beginning to find satisfaction through a mix of services and online communities built around a shared passion: good food. As a serious l eater myself, I can say that never before has it been easier to find a good meal as it is now, thanks to a few sites I use religiously.

    Chowhound: Birthplace of the Amateur Reviewer

    Homegrown restaurant reviewing was born on message boards in the mid-‘90s, and the board that gave birth to this on a large scale was Chowhound. Meant to be a grassroots alternative to traditional media, Chowhound began as a rather rugged-looking message board where users could share thoughts on the best places to get horchata in the Bronx or debate the differences between grits and polenta.

    The unassuming neighborhood-like feel of the site was presumably a key to its success. Less a grouping of food snobs, Chowhound was more about talking “good eats” than high-brow restaurant experiences. As the site grew, Chowhound’s servers groaned under heavy traffic, and users grew weary of its outdated technology. In 2006 the founders sold it to CNET, who promised to fix the tech issues without destroying the community.


    Old look of Chowhound boards

    I didn’t use Chowhound much prior to its acquisition by CNET precisely because of the patience required to use it, so I can’t vouch for whether or not there has been much of a change in the community. But as someone who relies on Chowhound to get tips about restaurants, I can tell you that the community of users provides me with great information about anything food-related, quickly. Before a recent trip to Las Vegas, I asked local Chowhounds what they recommend I order at the famed Thai restaurant Lotus of Siam. Because I was only going to visit the restaurant once, I wanted to make sure I got the most out of my meal there. After only a couple of days, I received over 20 responses, and the information they provided me greatly improved my dining experience.

    One of the appeals of Chowhound is that it feels just as good to give advice as to receive it. I frequently steer visitors to San Francisco away from tourist traps and toward the best deals and best dining in the city. When a fellow Chowhound comes back from their trip and posts a “thank you” for leading them to one of the best meals they’ve ever had, it’s quite rewarding. It’s proof that the best social networks are built around a passion, and can grow organically. Kind of like food.

    Yelp: Honest Reviews from Neighbors & Friends

    While local directory service Yelp isn’t exclusively a restaurant ratings site, its legions of hungry users have made the site’s restaurant category one of the most robust and entertaining destinations for food lovers. The users (called “Yelpers”) tend to be on the younger side, and fill their reviews with witty — and sometimes sarcastic — comments. Without really trying, Yelp has created a Zagat Guide for the young, urban and cool. A typical review on the site might contain comments like “Stop putting crack in the samosas!” or include a rambling comedic dialogue designed more for the entertainment value than for actually extracting an accurate perception of a restaurant.


    Yelp’s restaurant pages are not for someone looking to make a quick decision. Yelp users are passionate about their reviews, which can be, as often as not, lengthy diatribes. Some restaurants have pages and pages of opinions and, happily, the powers that be at Yelp aren’t making any attempt to stifle them. Childish arguments erupt between the reviewers, only to be lightened by the appearance of some jokester who will take the conversation in an entirely different direction.

    Not only do Yelp users review restaurants, but roving food vendors as well. In the San Francisco restaurant category, The Bacon Dog Cart: and The Tamale Lady are a couple examples of street vendors with a cult online following.

    Serious Eats: Food Media 2.0

    I used to get my restaurant recommendations from magazines, but lately I’ve been letting my subscriptions to Bon Appetit and Gourmet lapse. Not because I’m one of those “print pubs are bad” people, but because the amount of advertising in those magazines makes it extremely hard to figure out what’s content and what’s marketing. And to be perfectly honest, these magazines make me feel, um, poor. I don’t have black truffles lying around the kitchen for a quick weeknight dinner and I’m not interested in the best meal in Saint Tropez. I need a food lover’s magazine that understands my lifestyle, and I’ve found it online in New York-based Serious Eats.


    Founded by author Ed Levine, Serious Eats represents the next generaion of food media, combining longtime food bloggers with a lively community of reader/contributors. It has everything a mainstream site like Conde Nast-owned Epicurious.com does — from restaurant reviews to cooking advice — but with a hipper edge. The blogs on the site make up the bulk of the content. There’s one about food-related topics in general, one that covers recipes, and another about eating out. Those are all of the topics I’d look for in a good food magazine.

    Beyond providing opinions on restaurants and recipe ideas, Serious Eats covers food personalities, gossip and integrates video and other media to offer food lovers a well-rounded experience. And the message boards — home to many a restaurant review — are quite lively as well. The Serious Eats crowd is more hipster than snooty, and help each other answer questions such as what do with an abundance of fresh corn or where to find the best dumplings in New York City. And for the truly obsessed, Serious Eats has integrated existing niche blogs with content centered solely around hamburgers and pizza.

    Amateur Opinions: For Better or Worse?

    In a recent interview with Fortune magazine, the founders of Yelp said that the best reviews come from peers. Without commercial interests or personal agendas mucking up the reviews, user-generated opinions are more sincere, right? That’s not always true. Who’s to say that the person writing the bad review about your favorite pizzeria isn’t the friend of a rival? As in every social network, opinions are to be taken with a grain of salt.

    Perhaps the question isn’t whether old media can compete with new media in the realm of restaurant reviews. One of the great things about the Internet is the ability to nanopublish for smaller groups, and have different needs satisfied by different media. While I’d openly admit to reading the Times’ reviews, I lurk on Yelp because it provides me with something entirely different. As one Yelper, Drue C., puts it on her review of the Bacon Dog Cart: “I have two sides. The one who loves dive bars, taquerias, camping and a good bargain. Then there is the part of me that likes lounges, fancy restaurants with good food, five-star hotels and Saks Fifth Avenue.”

    One piece of evidence that the art of professional restaurant reviewing is not dead came when L.A. Weekly’s Jonathan Gold won the first-ever Pulitzer prize for food criticism in April. And before you go thinking that Gold is just another food snob, it appears he’s also comfortable reviewing a roadside taco truck with gusto. His reviews might not be as hilarious as those found on Yelp, but I trust his opinion just slightly more than that of the unruly collective. Is it the Pulitzer or is it that deep down, as much as I do rely on regular people, the image of the critic as the authority remains?

    What do you think? Are average folks’ opinions as important to you as what restaurant critics say? What could restaurant critics and traditional media learn from these sites? What sites do you rely on for restaurant reviews? Share your thoughts in the comments below.

    Jennifer Woodard Maderazo is the associate editor of PBS MediaShift. She is a San Francisco-based writer, blogger and marketer, who covers Latino marketing at Latin-Know and Latino cultural issues at VivirLatino.

    Tagged: entertainment forums relaxation reviews social networking yelp

    10 responses to “Food Lovers Become Experts at Chowhound, Yelp”

    1. Joy & John says:

      Thank you for such a wonderful review! But, you left out a site that is getting some great attention:

      “What are you hungry for?”

      Note: given the fact they only launched last week, we’ll let this slide :)

      IPTV Recipes is a beta and it does so in such style. A friend (of a friend, of a friend) knows the group who own the parent company and from what I hear, what’s on the site menu (pun intended) for soon-to-be-released features will catapult it even farther…

      Just sharing the wealth :)

      A PBS Fan

    2. i’ve found that reviewing food and restaurants can be one of the playful aspects of citizen journalism. anyone can easily join the party, too.

      see http://tinyurl.com/yucsde

      want a real challenge? review a dish or a restaurant using hai ku. if the restaurant is at all savvy, they’ll include your hai ku on the next version of their menu.

    3. Tommy Weir says:

      I use Chowhound and Yelp too. Both are great.

      But for me if I was visiting a city or a region, I would check out eGullet.

      eGullet’s community is a mix of professionals (cooks, reviewers, restauranteurs) and people who slide along the gourmand/gourmet/foodie scale. A well informed bunch with good palates.


      They offer a great set of fora organised around both locations and cuisines.

      But there’s more…There’s courses and recipes and food writing as well. They even include annual grants for talented cooks to pursue research or professional training.

    4. Chetan says:


      I am a MBA student and I am doing a project on the ITC Bukhara chain of Indian restaurants. Can somebody please tell me the reason for the closure of the ITC Bukhara in NY? I searched a lot for this info on the net but couldn’t find it. It would a great help if somebody can give me this info.


    5. Blanca says:

      Our site is also a foodie site. We showcase user generated recipes, restaurant reviews, forums and blogs. I understand the fears restaurants have towards bloggers and foodie reviewers, but I have found that (at least on http://FriendsEAT.com) a negative review is usually countered by a bunch of positive reviews. Restaurants have their fans and if they are truly good, their clientele will proudly stand up for them. In this day and age we cannot rely on the opinions of experts, experts are an elite group, food is not an elite concept. People eat, there is a science and an art behind food, but there is a love as well. There is beauty behind a perfect corn on the cob as well as a beluga caviar.

    6. Just wanted to share http://www.Dishola.com with you all too – Reviews by the Dish!

    7. marin says:

      I also use http://www.dishola.com. It is the first site I’ve seen that is mixing the editorial content (like celebrity guests and professional reviews) with user-generated food reviews. I also like that it is world-wide, so anyone can participate. Some of the other sites are kind of exclusive to major metropolitan areas.

    8. foodlover says:

      Judging how much rice or pasta to cook can be difficult as it expands during cooking. Place dry rice (or pasta) on a side plate i.e. a smaller plate than usually used for your meal, until the quantity looks right. Then boil as usual. The cooked rice will fill the larger dinner plate to the same extent. Just do this for each portion required, works whether cooking for one or twenty-one………


    9. Well its good get the review and rating online and website Chowhound and Yelp really help to find the great information about the best rest restaurant.

    10. Квалифицированный сантехник киев тут

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