The TV is on. You’re surfing the web. Chatting with someone on instant messaging. Your cell phone rings. The stereo is playing in the background. Our world is increasingly cluttered with media, and the Internet and technology have played key roles in making us more scattered than ever. Some people call it multi-tasking; others call it a severe case of attention deficit disorder (ADD). There’s an entire school of thought devoted to the Attention Economy, the idea that marketers will have to nail and claw to get our attention. So I ask you: Does anyone pay attention anymore, or is our world becoming dangerously ADD? Do you feel like we are naturally evolving and this is just part of technology becoming more enmeshed in our lives, or that we’re heading for an emotional meltdown? Share your thoughts in the comments below and I’ll share the best ones in the next Your Take Roundup.
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MediaShift explains how traditional media such as newspapers, magazines, radio, TV, music and movies are changing with digital disruption and adapting their business models for a more mobile, networked world.
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