Media Metrics Roundup for September 6, 2017

    by Jason Alcorn
    September 6, 2017

    How Do We Measure Long-Term Impact In An Era Of Sensationalism And Fake News?
    Tim Cigelske / MediaShift
    Professionals have to lead when metrics point us astray.

    Social Media Platform Changes You May Have Missed In August
    Tory Starr / WGBH Social
    Need-to-know updates from Reddit, Facebook and more. Welcome back from vacation!

    Facebook Engagement For Brands And Publishers Falls 20% In 2017
    Steve Rayson / BuzzSumo
    Image posts and link posts have seen the biggest decline.


    Consumers Are Still Email Obsessed, But They’re Finding More Balance
    Kristin Naragon / Adobe
    Users want email from you, according to Adobe’s third annual consumer survey.

    Once A Running Joke, LinkedIn Is Suddenly A Hot Social Network. Here’s What Changed.
    Dan Tynan / AdWeek
    New measurement tools make LinkedIn more attractive to marketers.

    The Pivot To Slow Page Loads: Latency Is A Major Headache For Video-Crazy Publishers
    Ross Benes / Digiday
    Video ads are killing page load times, which hurts traffic.


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    Upcoming Trainings and Events

    Making Sense of Local Metrics
    Instructor: Jason Alcorn, MetricShift Editor

    How to Verify Photos and Videos
    September 20
    Instructor: Aric Toler, Analyst at Bellingcat

    Journalism School Hackathon: Sports + Health
    October 20-22
    MediaShift and the University of North Texas

    Hack the Gender Gap: A Women’s Hackathon on Diversifying AI
    November 9-11
    MediaShift and West Virginia University

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: buzzsumo email metrics facebook metrics pivot-to-video

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