How Do We Measure Long-Term Impact In An Era Of Sensationalism And Fake News?
Tim Cigelske / MediaShift
Professionals have to lead when metrics point us astray.
Social Media Platform Changes You May Have Missed In August
Tory Starr / WGBH Social
Need-to-know updates from Reddit, Facebook and more. Welcome back from vacation!
Facebook Engagement For Brands And Publishers Falls 20% In 2017
Steve Rayson / BuzzSumo
Image posts and link posts have seen the biggest decline.
Consumers Are Still Email Obsessed, But They’re Finding More Balance
Kristin Naragon / Adobe
Users want email from you, according to Adobe’s third annual consumer survey.
Once A Running Joke, LinkedIn Is Suddenly A Hot Social Network. Here’s What Changed.
Dan Tynan / AdWeek
New measurement tools make LinkedIn more attractive to marketers.
The Pivot To Slow Page Loads: Latency Is A Major Headache For Video-Crazy Publishers
Ross Benes / Digiday
Video ads are killing page load times, which hurts traffic.
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Upcoming Trainings and Events
Making Sense of Local Metrics
Instructor: Jason Alcorn, MetricShift Editor
How to Verify Photos and Videos
Instructor: Aric Toler, Analyst at Bellingcat
Journalism School Hackathon: Sports + Health
MediaShift and the University of North Texas
Hack the Gender Gap: A Women’s Hackathon on Diversifying AI
MediaShift and West Virginia University
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.