How Do We Measure Long-Term Impact In An Era Of Sensationalism And Fake News?
Tim Cigelske / MediaShift
Professionals have to lead when metrics point us astray.
Social Media Platform Changes You May Have Missed In August
Tory Starr / WGBH Social
Need-to-know updates from Reddit, Facebook and more. Welcome back from vacation!
Facebook Engagement For Brands And Publishers Falls 20% In 2017
Steve Rayson / BuzzSumo
Image posts and link posts have seen the biggest decline.
Consumers Are Still Email Obsessed, But They’re Finding More Balance
Kristin Naragon / Adobe
Users want email from you, according to Adobe’s third annual consumer survey.
Once A Running Joke, LinkedIn Is Suddenly A Hot Social Network. Here’s What Changed.
Dan Tynan / AdWeek
New measurement tools make LinkedIn more attractive to marketers.
The Pivot To Slow Page Loads: Latency Is A Major Headache For Video-Crazy Publishers
Ross Benes / Digiday
Video ads are killing page load times, which hurts traffic.
More From MetricShift
How Will Changes in Google AMP Results Affect Your Newsroom?
Chelsey Heath
How to Collect Data Without Being Creepy
The Coral Project
Why Impact Became a Crucial Metric for Local News
Jason Alcorn
Can Ad Tech Use Engaged Time Metrics To Fix Publishing?
Brent Merritt
How Top Publishers Are Restoring Trust on Social
Gabriele Boland
Upcoming Trainings and Events
Making Sense of Local Metrics
TODAY!
Instructor: Jason Alcorn, MetricShift Editor
How to Verify Photos and Videos
September 20
Instructor: Aric Toler, Analyst at Bellingcat
Journalism School Hackathon: Sports + Health
October 20-22
MediaShift and the University of North Texas
Hack the Gender Gap: A Women’s Hackathon on Diversifying AI
November 9-11
MediaShift and West Virginia University
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.
