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    #MetricShift Chat: Homepage Metrics with the Engaging News Project

    by Jason Alcorn
    August 4, 2017
    Credit: Creative Stall/The Noun Project

    Can your homepage design affect your web metrics, for better or for worse? New research from the Engaging News Project based on two news site case studies suggests that a redesign can improve page views and time on site, key data points of course for any news organization.

    In our #MetricShift chat on Friday, August 11, at 1 p.m. ET we’ll be talking about how to measure the success of a news site homepage. What metrics matter most? What changes are worth testing? And what lessons does this new research hold for publishers? The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of metrics at MediaShift; and will include special guests from the Engaging News Project; MediaShift metrics and impact editor Jason Alcorn; and more.

    A Storify recap will be posted below after the chat.

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    Tagged: audience engagement engaging news project site metrics web design
  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

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