Can your homepage design affect your web metrics, for better or for worse? New research from the Engaging News Project based on two news site case studies suggests that a redesign can improve page views and time on site, key data points of course for any news organization.
In our #MetricShift chat on Friday, August 11, at 1 p.m. ET we’ll be talking about how to measure the success of a news site homepage. What metrics matter most? What changes are worth testing? And what lessons does this new research hold for publishers? The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, associate editor of metrics at MediaShift; and will include special guests from the Engaging News Project; MediaShift metrics and impact editor Jason Alcorn; and more.
A Storify recap will be posted below after the chat.