Media Metrics Roundup for August 9, 2017

    by Jason Alcorn
    August 9, 2017

    State of the News Media: Digital News
    Pew Research Center
    Essential reading: New digital audience data. (See also: Public Broadcasting)

    What Are Users Thinking When They Dismiss Notifications?
    Madeline Walsh / The Guardian Mobile Innovation Lab
    84 percent said: “They were informed and didn’t need it anymore.”

    NowThis and Thrillist Publisher Reduced Its Reliance On Viral Videos And Saw Its Views Soar 59 Percent
    Ross Benes / Digiday
    What you learn when you publish 2,670 videos a month.


    CTOR — The Email Marketing Metric You May Not Know
    Shamita Jayakumar / Campaign Monitor
    3 tips to make your email more clickable.

    AMA with Tal Raviv, Growth & Platform at Patreon
    Tal Raviv / GrowthHackers
    My favorite tidbit here is that creating-facing content is driving growth.

    From MetricShift

    What’s The Goal Of A News Site Homepage in 2017? by Jason Alcorn


    How an Early Social Media Editor Moved Up to VP at Time Inc.’s The Foundry by Julia Haslanger

    #MetricShift Chat: Homepage Metrics with the Engaging News Project by Jason Alcorn

    Sex, Lies and Metrics: The Truth Behind The Clicks by Tim Cigelske

    How the Early Social Media Editors Embraced Collaboration in New York City by Julia Haslanger

    Upcoming Trainings and Events

    #MetricShift Chat: Homepage Metrics [Aug 11]

    How to Solve Legal Issues on Social Media [Aug 16]

    How to Use Podcasts in the Classroom [Aug. 23]

    Motion Graphics for Social Media [Aug. 30]

    Making Sense of Local Metrics [Sep. 6]

    Journalism School Hackathon: Sports + Health [October 20-22]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: audience research email metrics patreon video metrics

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