What Are Users Thinking When They Dismiss Notifications?
Madeline Walsh / The Guardian Mobile Innovation Lab
84 percent said: “They were informed and didn’t need it anymore.”
NowThis and Thrillist Publisher Reduced Its Reliance On Viral Videos And Saw Its Views Soar 59 Percent
Ross Benes / Digiday
What you learn when you publish 2,670 videos a month.
CTOR — The Email Marketing Metric You May Not Know
Shamita Jayakumar / Campaign Monitor
3 tips to make your email more clickable.
AMA with Tal Raviv, Growth & Platform at Patreon
Tal Raviv / GrowthHackers
My favorite tidbit here is that creating-facing content is driving growth.
What’s The Goal Of A News Site Homepage in 2017? by Jason Alcorn
How an Early Social Media Editor Moved Up to VP at Time Inc.’s The Foundry by Julia Haslanger
Sex, Lies and Metrics: The Truth Behind The Clicks by Tim Cigelske
How the Early Social Media Editors Embraced Collaboration in New York City by Julia Haslanger
Upcoming Trainings and Events
#MetricShift Chat: Homepage Metrics [Aug 11]
How to Use Podcasts in the Classroom [Aug. 23]
Motion Graphics for Social Media [Aug. 30]
Making Sense of Local Metrics [Sep. 6]
Journalism School Hackathon: Sports + Health [October 20-22]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.