• ADVERTISEMENT

    Media Metrics Roundup for August 9, 2017

    by Jason Alcorn
    August 9, 2017

    State of the News Media: Digital News
    Pew Research Center
    Essential reading: New digital audience data. (See also: Public Broadcasting)

    What Are Users Thinking When They Dismiss Notifications?
    Madeline Walsh / The Guardian Mobile Innovation Lab
    84 percent said: “They were informed and didn’t need it anymore.”

    NowThis and Thrillist Publisher Reduced Its Reliance On Viral Videos And Saw Its Views Soar 59 Percent
    Ross Benes / Digiday
    What you learn when you publish 2,670 videos a month.

    ADVERTISEMENT

    CTOR — The Email Marketing Metric You May Not Know
    Shamita Jayakumar / Campaign Monitor
    3 tips to make your email more clickable.

    AMA with Tal Raviv, Growth & Platform at Patreon
    Tal Raviv / GrowthHackers
    My favorite tidbit here is that creating-facing content is driving growth.

    From MetricShift

    What’s The Goal Of A News Site Homepage in 2017? by Jason Alcorn

    ADVERTISEMENT

    How an Early Social Media Editor Moved Up to VP at Time Inc.’s The Foundry by Julia Haslanger

    #MetricShift Chat: Homepage Metrics with the Engaging News Project by Jason Alcorn

    Sex, Lies and Metrics: The Truth Behind The Clicks by Tim Cigelske

    How the Early Social Media Editors Embraced Collaboration in New York City by Julia Haslanger

    Upcoming Trainings and Events

    #MetricShift Chat: Homepage Metrics [Aug 11]

    How to Solve Legal Issues on Social Media [Aug 16]

    How to Use Podcasts in the Classroom [Aug. 23]

    Motion Graphics for Social Media [Aug. 30]

    Making Sense of Local Metrics [Sep. 6]

    Journalism School Hackathon: Sports + Health [October 20-22]

    Subscribe to the Media Metrics Roundup!

    * indicates required


    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: audience research email metrics patreon video metrics
  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

  • ADVERTISEMENT
  • ADVERTISEMENT
  • Who We Are

    MediaShift is the premier destination for insight and analysis at the intersection of media and technology. The MediaShift network includes MediaShift, EducationShift, MetricShift and Idea Lab, as well as workshops and weekend hackathons, email newsletters, a weekly podcast and a series of DigitalEd online trainings.

    About MediaShift »
    Contact us »
    Sponsor MediaShift »
    MediaShift Newsletters »

    Follow us on Social Media

    @MediaShiftorg
    @Mediatwit
    @MediaShiftPod
    Facebook.com/MediaShift