Media Metrics Roundup for August 23, 2017

    by Jason Alcorn
    August 23, 2017

    Why Impact Became a Crucial Metric for Local News
    Jason Alcorn / MediaShift
    GateHouse Media wants to talk about impact.

    The War For Attention
    Sara Fischer / Axios
    “Tech companies are crushing media at this game.” And use the daily active users metric to prove it.

    Buzzfeed’s Food-Fest Series ‘Worth It’ Has Racked Up 280 Million Views — And Cable TV Should Be Worried
    Mike Shields / Business Insider
    How to measure digital video by broadcast standards.


    Newsrooms Might Have To Get Bigger, Go Deeper To Unlock Reader Revenue
    Matt DeRienzo / Editor & Publisher
    Newsroom cuts haven’t affected traffic, but what happens when loyalty becomes your key metric?

    The HuffPost’s Tabloid-Style Homepage Is Paying Dividends
    Max Willens / Digiday
    Direct-to-homepage traffic is up 23 percent over 2016.

    At The Heart Of Impact Measurement, Listening To Customers
    Tom Adams, Matt Ripley & Ashley Speyer / Stanford Social Innovation Review
    Motivate managers by comparing their key metrics predictions to actuals.


    More from MetricShift

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    Brent Merritt

    The Coral Project’s Guide to Community Metrics
    The Coral Project

    How Top Publishers Are Restoring Trust on Social
    Gabriele Boland

    What’s The Goal Of A News Site Homepage in 2017?
    Jason Alcorn

    How an Early Social Media Editor Moved Up to VP at Time Inc.’s The Foundry
    Julia Haslanger

    Upcoming Training and Events

    How to Use Podcasts in the Classroom [Aug. 23]

    Motion Graphics for Social Media [Aug. 30]

    Making Sense of Local Metrics [Sep. 6]  MetricShift Training

    How to Verify Photos and Videos [Sep. 20]

    Journalism School Hackathon: Sports + Health [October 20-22]

    Hack the Gender Gap: A Women’s Hackathon on Diversifying AI [Nov. 9-11]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: homepage metrics local metrics media impact video metrics

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Reader Advisory Board

    Chair: Anika Anand, The Evergrey

    Brian Boyer, Spirited Media

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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