Why Impact Became a Crucial Metric for Local News
Jason Alcorn / MediaShift
GateHouse Media wants to talk about impact.
The War For Attention
Sara Fischer / Axios
“Tech companies are crushing media at this game.” And use the daily active users metric to prove it.
Buzzfeed’s Food-Fest Series ‘Worth It’ Has Racked Up 280 Million Views — And Cable TV Should Be Worried
Mike Shields / Business Insider
How to measure digital video by broadcast standards.
Newsrooms Might Have To Get Bigger, Go Deeper To Unlock Reader Revenue
Matt DeRienzo / Editor & Publisher
Newsroom cuts haven’t affected traffic, but what happens when loyalty becomes your key metric?
The HuffPost’s Tabloid-Style Homepage Is Paying Dividends
Max Willens / Digiday
Direct-to-homepage traffic is up 23 percent over 2016.
At The Heart Of Impact Measurement, Listening To Customers
Tom Adams, Matt Ripley & Ashley Speyer / Stanford Social Innovation Review
Motivate managers by comparing their key metrics predictions to actuals.
More from MetricShift
Can Ad Tech Use Engaged Time Metrics To Fix Publishing?
The Coral Project’s Guide to Community Metrics
The Coral Project
How Top Publishers Are Restoring Trust on Social
What’s The Goal Of A News Site Homepage in 2017?
Upcoming Training and Events
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Motion Graphics for Social Media [Aug. 30]
Making Sense of Local Metrics [Sep. 6] MetricShift Training
How to Verify Photos and Videos [Sep. 20]
Journalism School Hackathon: Sports + Health [October 20-22]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.