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    Media Metrics Roundup for July 26, 2017

    by Jason Alcorn
    July 26, 2017

    Facebook Tries to Prove Instant Articles Beat Mobile Web

    Josh Constine / TechCrunch

    The new tool for publishers compares referral traffic.

    Bringing Measurement To Podcasts

    Charlie Kammerer and Jim Lehnhoff / Digital Content Next

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    Slate’s chief revenue officer brings the receipts when it comes to podcast advertising.

    The New Yardsticks Of Investigative Journalism

    Jeff Kelly Lowenstein / Columbia Journalism Review

    A few interesting nuggets about what’s coming buried in a story we already know.

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    Social Media Is For Branding and Engagement, Not Traffic or Revenue

    Alfred Lua / Buffer

    Falling referral traffic is the first reason.

    Amid an Array of Metrics, Gannett Seeks to Know the ‘Why’ of User Choices

    Tom Grubisch / Street Fight

    An interview about metrics with Gannett’s Jason Jedlinski.

    From MetricShift

    How Bibblio Wants to Drain the Swamp of ‘Related Article’ Recommendations by Robbert van der Pluijm

    Sell Ads On Engaged Time Metrics? Publishers Still Weighing Promise And Risk by Brent Merritt

    The Problem with Short-Sighted Metrics by Tim Cigelske

    Why Publishers Shouldn’t Push into Video Without a Solid Strategy – and Metrics by Allie VanNest

    4 Simple Steps to Leveraging Classroom Partnerships to Teach Analytics by Stephen W. Marshall and Melanie B. Richards

    Upcoming Trainings and Events

    Use Google Apps to Workflow Like a Pro [July 26]

    FREE TRAINING! How to Get Better Video Metrics [July 27]

    How to Solve Legal Issues on Social Media [Aug 16]

    How to Use Podcasts in the Classroom [Aug 23]

    Motion Graphics for Social Media [Aug 30]

    Journalism School Hackathon: Sports + Health [October 20-22]

    Subscribe to the Media Metrics Roundup!

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: facebook metrics gannett media impact podcast metrics slate

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

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