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    Media Metrics Roundup for July 19, 2017

    by Jason Alcorn
    July 19, 2017

    The Story Of How One Metric Has Changed The Way You See The World

    Tobias Rose-Stockwell

    Why we might want to worry about engagement metrics.

    Behind The Velvet Ropes Of Facebook’s Private Groups

    Kevin Roose / New York Times

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    Facebook is betting on private groups. Here’s what that looks like.

    Elevate Engagement Manifesto

    Joy Mayer / Let’s Gather

    Guidance for the growing community of engaged journalists.

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    Inside The 6 Hypotheses That Doubled Patreon’s Activation Success

    Tal Raviv / CoElevate

    An excellent case study on identifying a key metrics then doubling it.

    Politico Now Has 20,000 Paid Subscribers That Account For Half Of Its Revenue

    Max Willens / Digiday

    Politico Pro is a 200-person operation with a 90 percent renewal rate.

    From MetricShift

    4 Simple Steps to Leveraging Classroom Partnerships to Teach Analytics by Stephen W. Marshall and Melanie B. Richards

    Is It Time to Double Down On Editorial Instinct? by Em Kuntze

    How the News Industry’s Early Social Media Editors Moved Up the Ladder by Julia Haslanger

    DigitalEd Panel: How to Get Better Video Metrics by Jason Alcorn

    This Is How Top Instagram Publishers Use Video vs. Photos by Gabriele Boland

    Upcoming Trainings and Events

    How to Measure Impact in Journalism [July 19]

    Use Google Apps to Workflow Like a Pro [July 26]

    FREE TRAINING! How to Get Better Video Metrics [July 27]

    How to Solve Legal Issues on Social Media [Aug 16]

    Journalism School Hackathon: Sports + Health [October 20-22]

    Subscribe to the Media Metrics Roundup!

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: business metrics conversion metrics engaged journalism facebook politico

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

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