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    Media Metrics Roundup for June 7, 2017

    by Tim Cigelske
    June 7, 2017

    Audioboom Podcast Listener Study

    AudioBoom 
    Home beats out commuting in survey of 6,602 listeners that also found 64% responded to a podcast ad.

    How to Improve Your Google Ranking Quickly

    Andrew Romans / Can I Rank? 
    A step-by-step process to quickly optimize on-page SEO.

    Why We Need a ‘Best Before End’ on Trending Stories

    Paul Bradshaw / Online Journalism Blog
    An old story receiving higher than normal attention should trigger some editorial attention.

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    New York Times Adds 500,000+ Digital Subscriptions in 2016

    Pew Research Center
    A 47% year-over-year rise.

    Notifications: A Tragedy Of the Digital Commons

    Scott Belsky / Medium
    App developers rejoiced at engaging users outside of the app – but we’re left with a noisy tactic to steal attention.

    From MetricShift

    Netflix and Vaudeville: The Metrics of News Entertainment by Tim Cigelske 

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    Engagement Highest On Mondays And Evenings According To A New Analysis by Jason Alcorn

    Rebekah Monson of WhereBy.Us: We Need to ‘Get Way Smarter’ About Metrics by Kim Bui

    A Quick Guide to Social Media Analytics for Publishers by François Georges

    How ProPublica Defines Success for Engagement Projects by Julia Haslanger

    Want To Reach A Chinese Audience? 10 Tips For Using WeChat by Kaidi Yuan

    Upcoming Trainings and Events

    > Snapchat for Journalists and Storytellers [Jun. 7]

    > #MetricShift Chat: The Metrics of Hyperpartisan News [Jun. 9]

    > How To Make Social Videos with Impact [Jun. 21]

    > How to Use Instagram as a Reporting Tool [Jun. 28]

    > How to Measure Impact in Journalism [Jul. 19]

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    Tim Cigelske (@cigelske) is the Associate Editor of MetricShift. He has reported and written for the Associated Press, Milwaukee Journal Sentinel, Budget Travel, Adventure Cyclist and more. Today, he is the Director of Social Media at Marquette University as well as an adjunct professor teaching media writing and social media analytics.

    Tagged: google google ranking medium notifications pew center seo trending

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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    Email: jason [at] jasalc [dot] com

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