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    Media Metrics Roundup for June 21, 2017

    by Jason Alcorn
    June 21, 2017

    The Complexities Of Converting Readers Into Subscribers

    Lucinda Southern / Digiday
    Heading toward more sophisticated measurement.

    What Good Metrics Look Like

    Marty Weiner / Medium
    Must Read: Reddit’s CTO uses Star Wars to explain measurement.

    How Roman Mars Used President Trump To Become The Beyoncé Of Podcasting

    Benjamin Muller / Poynter
    The story (and download metrics) of a side project-turned-hit podcast.

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    Salesforce Releases Fourth Annual “State of Marketing” Report

    Jon Suarez-Davis / Salesforce
    Artificial intelligence is eating analytics.

    Turn To Email For Millennial Engagement

    Jess Nelson / MediaPost
    Study: About half of Millennials have made three or more recent purchases over email.

    From MetricShift

    Opinary Case Study: How to Ask More Engaging Questions by Simon Galperin

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    Using Student Media to Teach Digital Analytics by Louisa Ha

    Trust Rated News: The People’s Metric by Chase Palmieri

    How to Use CrowdTangle in the Classroom by Jessica Pucci

    How ICIJ Measured Impact of Its Global Investigation into the World Bank by Jason Alcorn

    Upcoming Trainings and Events

    How To Make Social Videos with Impact [June 21]

    #MetricShift Chat: The Metrics of Subscriptions [June 23]

    How to Use Instagram as a Reporting Tool [June 28]

    How to Solve Legal Issues on Social Media [July 12]

    How to Measure Impact in Journalism [July 19]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: digital subscriptions marketing media impact Reddit

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

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