Lucinda Southern / Digiday
Heading toward more sophisticated measurement.
Marty Weiner / Medium
Must Read: Reddit’s CTO uses Star Wars to explain measurement.
Benjamin Muller / Poynter
The story (and download metrics) of a side project-turned-hit podcast.
Jon Suarez-Davis / Salesforce
Artificial intelligence is eating analytics.
Jess Nelson / MediaPost
Study: About half of Millennials have made three or more recent purchases over email.
Opinary Case Study: How to Ask More Engaging Questions by Simon Galperin
Using Student Media to Teach Digital Analytics by Louisa Ha
Trust Rated News: The People’s Metric by Chase Palmieri
How to Use CrowdTangle in the Classroom by Jessica Pucci
Upcoming Trainings and Events
How To Make Social Videos with Impact [June 21]
How to Use Instagram as a Reporting Tool [June 28]
How to Measure Impact in Journalism [July 19]
Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.