Title: How to Get the Most Out of Content Analytics
Instructor: Jeff Weisbein, Founder & CEO, KYA
Learn how to truly get to know your audience.
Do you want to get the most out of your analytics? Not sure where to start? A majority of digital media professionals don’t even have a common definition of audience engagement within their organization. This training will give you an overview of ways to get the most out of your analytics—starting with the best ways to define audience engagement. There’s also a chance for one-to-one feedback from the instructor.
As the digital media landscape continues to evolve, it’s critical that digital media companies and content creators also evolve their metrics and perceptions of audience engagement. Now more than ever digital publishers need to experiment with new tools and ideas if they plan on remaining relevant. In the simplest of terms, to find success in this digital landscape, you need to know your audience.
What you’ll learn from this training:
- Why page views are obsolete
- What you should focus on instead of page views
- How to pick the best metrics to achieve your goals
- How to act on key metrics to inform content strategy
- Presentation slides and notes
- Editors who want to use data to hone their content strategy
- Bloggers who want to use data to create more engaging content
- Audience development professionals who are looking to build their audience(s)
Date and Time: May 31, 2017 at 1 p.m. ET / 10 a.m. PT
Note: If you can’t attend the live session, you can still register and see the archived video and ask questions of the instructor. Free registration for BigMarker is required.
About the Instructor:
Jeff Weisbein is the founder and CEO of KYA, a media analytics platform dedicated to helping publishers track audience, content, and engagement. Established in 2014, KYA just launched Shout, a social news app for organizing and sharing content with friends. Weisbein is also the founder and CEO of BestTechie, a technology industry site, which he founded at age 13 in 2003. He is a graduate of LIU Post, graduating Summa Cum Laude with a BS in Business Administration and Finance in 2012. You can follow him on Twitter @jeffweisbein.