(Noah Robischon / Fast Company)
Here are Jonah Peretti’s ideas on how to measure impact.
(Todd Spangler / Variety)
Context for the reboot’s big numbers.
(Sarah Schmalbach / The Guardian Mobile Innovation Lab)
A terrific behind-the-scenes look at developing new metrics for mobile.
(McKenzie Gregory / Emma)
Lessons from consumer marketing.
(Liam Corcoran / NewsWhip)
Reach still matters.
Which Facebook Pages See the Most Engagements Per Post? by Gabriele Boland
Turning to Plain English to Make Metrics More Accessible by Jeff Weisbein
How Personalization Can Rebuild Trust in Media by Jason Alcorn
Interested in Metrics and Impact? Contribute to MetricShift! by Jason Alcorn
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Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.