Media Metrics Roundup for April 5, 2017

    by Jason Alcorn
    April 5, 2017

    BuzzFeed’s Quest For Impact In The Viral News Era

    (Noah Robischon / Fast Company)
    Here are Jonah Peretti’s ideas on how to measure impact.

    The ‘Serial’ Team’s New Podcast, ‘S-Town,’ Tops 10 Million Downloads in Four Days

    (Todd Spangler / Variety)
    Context for the reboot’s big numbers.

    Analysis Without Benchmarks: An Approach for Measuring the Success of Innovation Projects

    (Sarah Schmalbach / The Guardian Mobile Innovation Lab)
    A terrific behind-the-scenes look at developing new metrics for mobile.


    4 Simple Ways to Boost Email Engagement

    (McKenzie Gregory / Emma)
    Lessons from consumer marketing.

    Vice: “At the Crux of Everything We Do, We Want to Tell a Story”

    (Liam Corcoran / NewsWhip)
    Reach still matters.

    From MetricShift

    Upcoming Trainings & Events

    > Getting Started with VR Production [Apr. 5]
    How to Launch a Killer Newsletter [Apr. 19]
    Video for Social Media [Apr. 26]
    How to Fact-Check the News [May 3]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: email metrics email newseltters media impact mobile podcasting

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