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    Media Metrics Roundup for April 5, 2017

    by Jason Alcorn
    April 5, 2017

    BuzzFeed’s Quest For Impact In The Viral News Era

    (Noah Robischon / Fast Company)
    Here are Jonah Peretti’s ideas on how to measure impact.

    The ‘Serial’ Team’s New Podcast, ‘S-Town,’ Tops 10 Million Downloads in Four Days

    (Todd Spangler / Variety)
    Context for the reboot’s big numbers.

    Analysis Without Benchmarks: An Approach for Measuring the Success of Innovation Projects

    (Sarah Schmalbach / The Guardian Mobile Innovation Lab)
    A terrific behind-the-scenes look at developing new metrics for mobile.

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    4 Simple Ways to Boost Email Engagement

    (McKenzie Gregory / Emma)
    Lessons from consumer marketing.

    Vice: “At the Crux of Everything We Do, We Want to Tell a Story”

    (Liam Corcoran / NewsWhip)
    Reach still matters.

    From MetricShift

    Upcoming Trainings & Events

    > Getting Started with VR Production [Apr. 5]
    How to Launch a Killer Newsletter [Apr. 19]
    Video for Social Media [Apr. 26]
    How to Fact-Check the News [May 3]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: email metrics email newseltters media impact mobile podcasting

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Ian Gibbs, Guardian

    Lindsay Green-Barber, CIR/Reveal

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

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