Must Reads is MediaShift’s daily curation of the big stories about media and technology from across the web. Sign up here to get these delivered right to your inbox.
1. Inside Hearst’s Turbulent Quest to Build a Snapchat Brand (Jessica Schiffer / Digiday)
2. Brands Are Digging Into GIF Data to Understand Consumer Behavior (Lauren Johnson / Ad Week)
3. Fake Times (Jordan Crook / Tech Crunch)
4. Inside Time Inc.’s Bumpy Yearlong Sales Overhaul (Lucia Moses / Digiday)
5. ‘Truth’ is Diluted When Publishers Chase Scale (Chris Sutcliffe / The Media Briefing)
6. Tear Down These Walls: ANA Calls for Audits at Instagram, Snapchat, Twitter, Pinterest (Garett Sloane / Advertising Age)
Get the Daily Must Reads in Your Inbox!
