Media Metrics Roundup for December 7, 2016

    by Jason Alcorn
    December 7, 2016

    Meet Aiden, Your New AI Coworker

    (Kate Conger / TechCrunch)
    A personal assistant for analytics is coming to help you.

    Reuters Built Its Own Algorithmic Prediction Tool To Help It Spot (And Verify) Breaking News on Twitter

    (Ricardo Bilton / NiemanLab)
    News Tracer aims for speed and accuracy — better than the competition.

    Snapchat Discover Publishers See Viewership Drop By A Third

    (Sahil Patel / Digiday)
    Frank, anonymous dishing on Snapchat metrics by publishers in this piece.


    Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up to 200 Percent

    (Marty Swant / AdWeek)
    Nearly 100 publishers are now using AMP.

    How to Use MailChimp to Follow-Up With Your Most Engaged Subscribers

    (Dawn Kuczwara / NewCo Shift)
    Your email tip of the week.

    From MetricShift

    How to Build and Teach an Online Course [Dec. 7]
    > #MetricShift Chat: The Year in Metrics [Dec. 9]
    J-School Hackathon at Nevada-Reno [Feb. 24-26]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

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