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    Media Metrics Roundup for December 7, 2016

    by Jason Alcorn
    December 7, 2016

    Meet Aiden, Your New AI Coworker

    (Kate Conger / TechCrunch)
    A personal assistant for analytics is coming to help you.

    Reuters Built Its Own Algorithmic Prediction Tool To Help It Spot (And Verify) Breaking News on Twitter

    (Ricardo Bilton / NiemanLab)
    News Tracer aims for speed and accuracy — better than the competition.

    Snapchat Discover Publishers See Viewership Drop By A Third

    (Sahil Patel / Digiday)
    Frank, anonymous dishing on Snapchat metrics by publishers in this piece.

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    Google Says Faster Mobile Ads Are Boosting Clickthrough Rates Up to 200 Percent

    (Marty Swant / AdWeek)
    Nearly 100 publishers are now using AMP.

    How to Use MailChimp to Follow-Up With Your Most Engaged Subscribers

    (Dawn Kuczwara / NewCo Shift)
    Your email tip of the week.

    From MetricShift

    Grading 10 Media Metrics Predictions for 2016 by Tim Cigelske

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    18 Tips For Writing Engaging Headlines and 27 Makeovers That Saved Stories From Extinction by Kurt Gessler

    How Publishers Can Use Links and Mentions In Instagram Stories by Gabrielle Boland

    How Mizzou’s School Newspaper Learns from Audience Analytics by Elizabeth Stephens

    Can Tracking Virality With Crowdtangle Help Facebook Combat Fake News? by Tim Cigelske

    Study Examines OVEE, a New Tool for Collaborative Viewing, Measuring Impact by Sharan Sklar

    Upcoming Trainings & Events

    How to Build and Teach an Online Course [Dec. 7]
    > #MetricShift Chat: The Year in Metrics [Dec. 9]
    J-School Hackathon at Nevada-Reno [Feb. 24-26]

    Subscribe to the Media Metrics Roundup!

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: media metrics metrics newsletter news metrics newsletter

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Reader Advisory Board

    Chair: Anika Anand, The Evergrey

    Brian Boyer, Spirited Media

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

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    Email: jason [at] jasalc [dot] com

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