It was a pivotal year for the media, filled with challenges, dramatic change and soul searching. We got some things right in our predictions a year ago, but there was no shortage of surprises.
The final #MetricShift chat of the year will look back at the year in metrics and discuss trends such as measuring impact, new measurement tools, training and informing colleagues, and attention metrics.
The #MetricShift chat will take place on Friday, December 9th, starting at 1 p.m. ET / 12 p.m CT / 10 a.m. PT.
The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, MediaShift.org metrics section associate editor; Dom DiFurio, digital editor and social producer at Dallas Morning News; Jessica Pucci, Professor of Practice, Engagement & Content Analytics at Walter Cronkite School of Journalism and Mass Communication at Arizona State University; Tom Kertscher; PolitiFact reporter for the Milwaukee Journal Sentinel; Will Federman, managing editor at The Tylt; Jane Elizabeth, Senior Manager of the Accountability Journalism Program at the American Press Institute; Paul Riismandel, podcasting evangelist at Midroll Media; Simon Galperin, CUNYsocialj grad student, biz dev intern at Pro Publica and co-founder of Muckgers; Leif Brostrom, assistant director of station products & innovation at PBS Digital; and Jason Alcorn, MediaShift.org metrics section editor.
A Storify recap is posted below: