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    #MetricShift Chat: The Year in Metrics

    by Tim Cigelske
    December 2, 2016

    It was a pivotal year for the media, filled with challenges, dramatic change and soul searching. We got some things right in our predictions a year ago, but there was no shortage of surprises.

    The final #MetricShift chat of the year will look back at the year in metrics and discuss trends such as measuring impact, new measurement tools, training and informing colleagues, and attention metrics.

    The #MetricShift chat will take place on Friday, December 9th, starting at 1 p.m. ET / 12 p.m CT / 10 a.m. PT.

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    The chat, which you can find by searching for #MetricShift on Twitter, will be moderated by Tim Cigelske, MediaShift.org metrics section associate editor; Dom DiFurio, digital editor and social producer at Dallas Morning News; Jessica Pucci, Professor of Practice, Engagement & Content Analytics at Walter Cronkite School of Journalism and Mass Communication at Arizona State University; Tom Kertscher; PolitiFact reporter for the Milwaukee Journal Sentinel; Will Federman, managing editor at The Tylt; Jane Elizabeth, Senior Manager of the Accountability Journalism Program at the American Press Institute; Paul Riismandel, podcasting evangelist at Midroll Media; Simon Galperin grad student, biz dev intern at  and co-founder of Leif Brostrom, assistant director of station products & innovation at PBS Digital; and Jason Alcorn, MediaShift.org metrics section editor.

    A Storify recap is posted below:

    Tagged: 2016 year in review

    Comments are closed.

  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Guardian

    Lindsay Green-Barber, CIR/Reveal

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

    Facebook group: Metrics & Impact

    Twitter: #MetricShift

    Email: jason [at] jasalc [dot] com

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