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    Media Metrics Roundup for December 28, 2016

    by Jason Alcorn
    December 28, 2016

    New Metrics of VR: Spread the Good VIBEs

    (Vincent Cacace / MediaPost)
    VR is on all kinds of 2017 prediction lists. Here’s your first primer on measurement.

    This American Life Listeners Are Sharing Audio In Unexpected Ways

    (Elizabeth Hansen / Columbia Journalism Review)
    The Shortcut app’s innovation is to change how we listen.

    Community Engagement Matters (Now More Than Ever)

    (Melody Barnes & Paul Schmitz / Stanford Social Innovation Review)
    Insight into how non-media organizations wrestle with engagement.

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    A Good Metric Changes The Way You Behave

    (Julien Collet / Medium)
    Two minutes on what makes a good metric.

    Easily Creating Day/Hour Heatmaps From Google Analytics

    (Elad Levy / Medium)
    This 5-minute project is an easy New Year’s Resolution.

    From MetricShift

    Upcoming Trainings & Events

    Multi-Platform Storytelling in Journalism [Jan. 11]
    Smartphone Production in the Classroom [Jan. 18]
    How to Get Foundation Funding in the Age of Fake News [Jan. 25]
    J-School Hackathon at Nevada-Reno [Feb. 24-26]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: content metrics editorial analytics media impact metrics in 2017 vr journalism

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Guardian

    Lindsay Green-Barber, CIR/Reveal

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

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    Email: jason [at] jasalc [dot] com

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