Media Metrics Roundup for December 28, 2016

    by Jason Alcorn
    December 28, 2016

    New Metrics of VR: Spread the Good VIBEs

    (Vincent Cacace / MediaPost)
    VR is on all kinds of 2017 prediction lists. Here’s your first primer on measurement.

    This American Life Listeners Are Sharing Audio In Unexpected Ways

    (Elizabeth Hansen / Columbia Journalism Review)
    The Shortcut app’s innovation is to change how we listen.

    Community Engagement Matters (Now More Than Ever)

    (Melody Barnes & Paul Schmitz / Stanford Social Innovation Review)
    Insight into how non-media organizations wrestle with engagement.


    A Good Metric Changes The Way You Behave

    (Julien Collet / Medium)
    Two minutes on what makes a good metric.

    Easily Creating Day/Hour Heatmaps From Google Analytics

    (Elad Levy / Medium)
    This 5-minute project is an easy New Year’s Resolution.

    From MetricShift

    Upcoming Trainings & Events

    Multi-Platform Storytelling in Journalism [Jan. 11]
    Smartphone Production in the Classroom [Jan. 18]
    How to Get Foundation Funding in the Age of Fake News [Jan. 25]
    J-School Hackathon at Nevada-Reno [Feb. 24-26]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: content metrics editorial analytics media impact metrics in 2017 vr journalism

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