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    Media Metrics Roundup for December 21, 2016

    by Jason Alcorn
    December 21, 2016

    How NPR One Data Points To New Ways Of Thinking About Local Content

    (Tamar Charney / Current)
    “What we say we like differs from what we actually like enough to listen to.” 🔥🔥🔥

    How Data Informs Our Writing At Dropbox

    (John Saito / Dropbox)
    Every word matters. And as journalists, we love this: “Write with your heart, edit with your head.”

    The Boston Globe Uses Facebook Groups To Create Direct Connections With Readers

    (Lucia Moses / Digiday)
    The private group for Globe readers has added about 2,000 members since it was created in early December.

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    Now Facebook Says It Gave Some Publishers Bad Traffic Numbers on Instant Articles

    (Garrett Sloane / Advertising Age)
    Drip. Drip. Drip.

    At Hearst, Its Papers Get Tested to Perfect the Vital ‘User Experience’

    (Tom Grubisch / Street Fight Mag)
    What Hearst’s digital revenue guru has to say about data and analytics.

    From MetricShift

    5 Tips to Build a Fully Automated Metrics Dashboard with Google Sheets by Simon Breton

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    Parse.ly: Facebook is the Referral Traffic Story of 2016 by Allie VanNest

    7 Media Metrics Predictions for 2017 by Jason Alcorn

    Grading 10 Media Metrics Predictions for 2016 by Tim Cigelske

    18 Tips For Writing Engaging Headlines and 27 Makeovers That Saved Stories From Extinction by Kurt Gessler

    How Publishers Can Use Links and Mentions In Instagram Stories by Gabrielle Boland

    Upcoming Trainings & Events

    Multi-Platform Storytelling in Journalism [Jan. 11]
    J-School Hackathon at Nevada-Reno [Feb. 24-26]

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: analytics content analytics journalism metrics media impact

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

    About MetricShift

    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

    Executive Editor: Mark Glaser

    Metrics Editor: Jason Alcorn

    Associate Metrics Editor: Tim Cigelske

    Reader Advisory Board

    Chair: Anika Anand, Seattle Times Edu Lab

    Brian Boyer, NPR

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Guardian

    Lindsay Green-Barber, CIR/Reveal

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

    Connect with MetricShift

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    Email: jason [at] jasalc [dot] com

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