Media Metrics Roundup for December 21, 2016

    by Jason Alcorn
    December 21, 2016

    How NPR One Data Points To New Ways Of Thinking About Local Content

    (Tamar Charney / Current)
    “What we say we like differs from what we actually like enough to listen to.” 🔥🔥🔥

    How Data Informs Our Writing At Dropbox

    (John Saito / Dropbox)
    Every word matters. And as journalists, we love this: “Write with your heart, edit with your head.”

    The Boston Globe Uses Facebook Groups To Create Direct Connections With Readers

    (Lucia Moses / Digiday)
    The private group for Globe readers has added about 2,000 members since it was created in early December.


    Now Facebook Says It Gave Some Publishers Bad Traffic Numbers on Instant Articles

    (Garrett Sloane / Advertising Age)
    Drip. Drip. Drip.

    At Hearst, Its Papers Get Tested to Perfect the Vital ‘User Experience’

    (Tom Grubisch / Street Fight Mag)
    What Hearst’s digital revenue guru has to say about data and analytics.

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: analytics content analytics journalism metrics media impact

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