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    Media Metrics Roundup for December 21, 2016

    by Jason Alcorn
    December 21, 2016

    How NPR One Data Points To New Ways Of Thinking About Local Content

    (Tamar Charney / Current)
    “What we say we like differs from what we actually like enough to listen to.” 🔥🔥🔥

    How Data Informs Our Writing At Dropbox

    (John Saito / Dropbox)
    Every word matters. And as journalists, we love this: “Write with your heart, edit with your head.”

    The Boston Globe Uses Facebook Groups To Create Direct Connections With Readers

    (Lucia Moses / Digiday)
    The private group for Globe readers has added about 2,000 members since it was created in early December.

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    Now Facebook Says It Gave Some Publishers Bad Traffic Numbers on Instant Articles

    (Garrett Sloane / Advertising Age)
    Drip. Drip. Drip.

    At Hearst, Its Papers Get Tested to Perfect the Vital ‘User Experience’

    (Tom Grubisch / Street Fight Mag)
    What Hearst’s digital revenue guru has to say about data and analytics.

    From MetricShift

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    Jason Alcorn (@jasonalcorn) is the Metrics Editor for MediaShift. In addition to his work with MediaShift, he works as a consultant with non-profits and newsrooms.

    Tagged: analytics content analytics journalism metrics media impact

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    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

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    Metrics Editor: Jason Alcorn

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    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

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    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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