(Paul Bradshaw / Medium)
The basics for those who need them. (We won’t tell.)
(Caroline Scott / journalism.co.uk)
The latest research-backed tips from the Engaging News Project.
(Lucia Moses / Digiday)
Yahoo finally added a referral tag to its homepage, and measurable traffic jumped.
Business profiles give publishers access to insights — and an ad dashboard.
(Nicholas Fandos / The New York Times)
If you know a rich person, send them this article and explain that journalism with impact deserves their support. See also: MediaShift wrote about how ICIJ measures impact back in April.
#MetricShift Chat: Measuring Impact by Tim Cigelske
The Media’s Obsession with Trump Isn’t Justified by Data by Conrad Lee
How Audiences are Using Facebook Reactions for 20 Publisher Pages by Liam Corcoran
How Publishers Can Drive Traffic with Email Newsletters by Jonathan Abrams
Parse.ly’s Slackbot Helps Users Learn About Their Audiences by Alexander Lourenco
Upcoming Trainings & Events:
> #MetricShift Twitter chat: Measuring Impact with Molly de Aguiar, Tim Griggs, Jessica Pucci and Even More Special Guests [June 10]
> #MetricShift Twitter chat: Social Media Metrics [June 24]
> Beyond Pageviews: Optimizing Analytics [July 13]