Media Metrics Roundup for June 8, 2016

    by Jason Alcorn
    June 8, 2016

    Snapchat Stories: How to Share, How to Store, and How to Measure

    (Paul Bradshaw / Medium)
    The basics for those who need them. (We won’t tell.)

    How Solutions-Based Headlines Can Encourage More People to Click on Stories

    (Caroline Scott / journalism.co.uk)
    The latest research-backed tips from the Engaging News Project.

    Surprise: Yahoo’s Homepage drives More Traffic than Twitter

    (Lucia Moses / Digiday)
    Yahoo finally added a referral tag to its homepage, and measurable traffic jumped.


    Coming Soon: New Instagram Business Tools

    Business profiles give publishers access to insights — and an ad dashboard.

    Watchdog That Shepherded Panama Papers Now Constrained by Finances

    (Nicholas Fandos / The New York Times)
    If you know a rich person, send them this article and explain that journalism with impact deserves their support. See also: MediaShift wrote about how ICIJ measures impact back in April.

    From MetricShift:

    Analysis: Publishers Winning With Branded Content on Smartphones by Kunal Gupta


    #MetricShift Chat: Measuring Impact by Tim Cigelske

    The Media’s Obsession with Trump Isn’t Justified by Data by Conrad Lee

    How Audiences are Using Facebook Reactions for 20 Publisher Pages by Liam Corcoran

    How Publishers Can Drive Traffic with Email Newsletters by Jonathan Abrams

    Parse.ly’s Slackbot Helps Users Learn About Their Audiences by Alexander Lourenco

    Upcoming Trainings & Events:

    > #MetricShift Twitter chat: Measuring Impact with Molly de Aguiar, Tim Griggs, Jessica Pucci and Even More Special Guests [June 10]
    > #MetricShift Twitter chat: Social Media Metrics [June 24]
    > Beyond Pageviews: Optimizing Analytics [July 13]


    Tagged: instagram media metrics panama papers referral tag snapchat solutions journalism yahoo

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  • MediaShift received funding from the Bay Area Video Coalition (BAVC), which receives support from the Bill & Melinda Gates Foundation, to launch the MetricShift section to create a vibrant hub for those interested in media metrics, analytics and measuring deeper impact.

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    MetricShift examines the ways we can use meaningful metrics in the digital age. We provide thoughtful, actionable content on metrics, analytics and measuring impact through original reporting, aggregation, and audience engagement and community.

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    Metrics Editor: Jason Alcorn

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    Brian Boyer, Spirited Media

    Clare Carr, Parse.ly

    Anjanette Delgado, Gannett

    Hannah Eaves, consultant, Gates Foundation

    Alexandra Kanik, Ohio Valley Resource

    Ian Gibbs, Data Stories

    Lindsay Green-Barber, The Impact Architects

    Celeste LeCompte, ProPublica

    Alisa Miller, PRI

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