Snapchat Stories: How to Share, How to Store, and How to Measure
(Paul Bradshaw / Medium)
The basics for those who need them. (We won’t tell.)
How Solutions-Based Headlines Can Encourage More People to Click on Stories
(Caroline Scott / journalism.co.uk)
The latest research-backed tips from the Engaging News Project.
Surprise: Yahoo’s Homepage drives More Traffic than Twitter
(Lucia Moses / Digiday)
Yahoo finally added a referral tag to its homepage, and measurable traffic jumped.
Coming Soon: New Instagram Business Tools
(Instagram)
Business profiles give publishers access to insights — and an ad dashboard.
Watchdog That Shepherded Panama Papers Now Constrained by Finances
(Nicholas Fandos / The New York Times)
If you know a rich person, send them this article and explain that journalism with impact deserves their support. See also: MediaShift wrote about how ICIJ measures impact back in April.
From MetricShift:
Analysis: Publishers Winning With Branded Content on Smartphones by Kunal Gupta
#MetricShift Chat: Measuring Impact by Tim Cigelske
The Media’s Obsession with Trump Isn’t Justified by Data by Conrad Lee
How Audiences are Using Facebook Reactions for 20 Publisher Pages by Liam Corcoran
How Publishers Can Drive Traffic with Email Newsletters by Jonathan Abrams
Parse.ly’s Slackbot Helps Users Learn About Their Audiences by Alexander Lourenco
Upcoming Trainings & Events:
> #MetricShift Twitter chat: Measuring Impact with Molly de Aguiar, Tim Griggs, Jessica Pucci and Even More Special Guests [June 10]
> #MetricShift Twitter chat: Social Media Metrics [June 24]
> Beyond Pageviews: Optimizing Analytics [July 13]
