(Angela Hausman/Hausman Marketing Letter)
An answer that doesn’t depend on whether your boss just checked Facebook.
(Lauren Johnson / Adweek)
Fans bounce between platforms. (That’s a key takeaway from Pew’s social media news report, too.)
(Thomas E. Patterson / Shorenstein Center on Media, Politics and Public Policy)
This is long, but the data analysis is so juicy. Recommended.
(Lucia Moses / Digiday)
And doing it “without the aid of puppies and small children.”
(Chris Consroe / Chartbeat)
Practical tips for understanding and acting on video metrics.
4 Takeaways from Pew’s Social Media News Report by Tim Cigelske
Why Trump Stories Online Don’t Attract the Audience That TV Does by Jason Alcorn
How to Use Chartbeat’s Natural Language Slackbot by Alexandra Kanik
#MetricShift Chat: Measuring Impact by Tim Cigelske
The Media’s Obsession with Trump Isn’t Justified by Data by Conrad Lee
Upcoming Trainings & Events:
> #MetricShift Twitter chat: Social Media Metrics [June 24]
> Beyond Pageviews: Optimizing Analytics [July 13]