Title: Advanced Social Media Engagement
Instructor: Joy Mayer, engagement strategist
Social platforms can be used to build trust and credibility, not just share content.
We know trust in journalism is low. So what are we doing about that (beyond hoping it changes)? Learn how to use social platforms to tell the story of your journalism and why it’s credible.
Don’t just share links to published stories. Build relationships with your users by sharing your process, introducing your staff and telling the story of your brand. Persuade people that you’re worth following. Invite them to connect with you. Give them a sense of who you are and invite them to make an emotional connection.
Sixteen newsrooms are participating in a project to test out trust-building social media strategies. Now you can benefit from their experiments.
What you’ll learn from this training:
- What kinds of social posts can build trust
- What specific things to post besides links to finished stories
- What has worked and not worked for other newsrooms
- How to identify what story your newsroom should be telling about its journalism
Who should take this training:
- Social media producers
- Web producers
Date and Time: Aug. 10, 2016, 1:00 p.m. ET / 10 a.m. PT
Note: If you can’t attend the live session, you can still register and see the archived video and ask questions of the instructor. Free registration for BigMarker is required.
About the Instructor:
Joy Mayer is an engagement strategist whose work focuses on the continually evolving notion of audience engagement in journalism — how communicators can foster two-way conversations, collaborate with their communities and know who they’re serving and how well they’re doing it. She is a consulting fellow at the Reynolds Journalism and an adjunct faculty member at The Poynter Institute. Until recently, she had spent 12 years as an associate professor at Missouri School of Journalism, where she created an engagement curriculum and a community outreach team in the newsroom of the Columbia Missourian and also taught web design and print design.