Title: Beyond Pageviews: Optimizing Analytics
Instructor: Jessica Pucci, Ethics and Excellence Professor of Practice, Data Analysis and Audience Engagement, Walter Cronkite School of Journalism and Mass Communication
Next-level analytics for bloggers, marketers and journalists
You’re pulling analytics, but do you know how to interpret them? Which analytics should you pay attention and which are less important? What programs are best for measuring analytics? How do analytics tie to your larger strategy? And how can they be used to ensure your great content gets seen, read and shared and helps you produce better content.
Learn free and low-cost ways to optimize your content to better measure success and derive meaningful insights from your analytics without investing heavily in proprietary software.
What you’ll learn from this training:
- How to determine the metrics that matter most for your organization
- How to measure and distill analytics
- What free and low-cost tools and tactics you can use to bolster your content and social media strategies
- How to make a case for using analytics meaningfully in your newsroom or work group
- Ethical arguments to support analytics
- Free and low-cost tools for optimizing and measuring analytics
Who should take this training:
- Content marketers
- Anyone who needs to learn more about analytics and metrics
Date and Time: July 13, 2016 at 1 p.m. ET / 10 a.m. PT
Note: If you can’t attend the live session, you can still register and see the archived video and ask questions of the instructor. Free registration for BigMarker is required.
About the Instructor:
Jessica Pucci is a former magazine editor and content marketer who has taught ethics at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. Recently named Professor of Practice in Engagement and Analytics at Cronkite, Pucci leads analytics efforts for Cronkitenews.azpbs.org.