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    Futures Lab Video #140: Behind the Scenes at Quartz

    by Reuben Stern
    February 18, 2016
    A screenshot from this week's RJI Futures Lab video, which goes behind the scenes at Quartz.

    This story first appeared on RJI’s Futures LabReporting by Katy Mersmann and Rachel Wise.

    This week we go inside Quartz to find out how newsletters, video and a constant focus on the target user have helped the operation attract and maintain a highly engaged mobile audience.

    "We're not the paper of record, [and we don't need to report on every story. We want to figure out what our readers like and what they care about." - Lauren Brown

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    Quartz was launched by Atlantic Media in 2012 as a digital-only business news outlet optimized for mobile devices. Since then, what “seemed like an odd experiment” has grown to attract close to 17 million monthly unique visitors and has pushed mobile news delivery forward in interesting ways, most recently with an iPhone app that mimics a text-messaging interface.

    In this report we get an overview of the team’s strategy from Executive Editor and Vice President of Product Zach Seward; Special Projects Editor Lauren Brown and Editor for New Initiatives Xana Antunes.

    More information about the Quartz mobile app:

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    More information about video at Quartz

    Reuben Stern is the deputy director of the Futures Lab at the Reynolds Journalism Institute and host and co-producer of the weekly Futures Lab video update.

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    The Reynolds Journalism Institute’s Futures Lab video update features a roundup of fresh ideas, techniques and developments to help spark innovation and change in newsrooms across all media platforms. Visit the RJI website for the full archive of Futures Lab videos, or download the receive email notification of each new episode.

    Tagged: futures lab metrics mobile app online video quartz reuben stern rji

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