Title: Advanced Social Media Analytics
Instructor: Megan Calcote, Program Coordinator, Donald W. Reynolds National Center for Business Journalism & Co-Executive Producer, Educating Geeks
Be more strategic on social media.
You’re using social media, but do you know if it’s working? This one-hour webinar will help you be more effective with your social media efforts by digging deep into the analytics provided by the major social media platforms and crunching the numbers in new ways. Find out where you’re going wrong and what you’re doing right then use those insights to sculpt your overall social media and content strategy.
Learn to export advanced analytic data from Facebook and Twitter and mine the nuances of those analytics. You’ll come away with a better understanding of analytics for your social media profiles and some ideas for crunching your data in new and powerful ways.
What you’ll learn from this training:
- How to download advanced analytics for your social media accounts
- What analytics are available and what data is included within those analytics
- How to manipulate social data
- How to glean insights into strategy, timing and your audience from analytics
- Ways to visually display these insights for other stakeholders and decision-makers
- List of key analytics terms and their definitions
Who should take this training:
- Content marketers wanting to hone their craft
- Business owners looking to increase their effectiveness on social media
- Anyone wanting to better understand social analytics
Date and Time: March 15, 2015 at 10 a.m. PT / 1 p.m. ET
Note: If you can’t attend the live session, you can still register and see the archived video and ask questions of the instructor. Free registration for BigMarker is required.
About the Instructor:
Megan Calcote manages social media for the Donald W. Reynolds National Center for Business Journalism at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. In addition to social media, Calcote coordinates business journalism training workshops, webinars and conferences for the center. She also is the executive producer for the podcast “Educating Geeks,” which reaches 7,000 listeners annually.