Title: How to Personalize Your Content for Better Engagement
Moderator: Mark Glaser, MediaShift
Panelists: Sam Han, Washington Post; Sara Sarasohn, NPR; Dave Ingram, Acquia
You’ve heard of targeted advertising, but what about targeted content? If you’re going to take the time to make sure your ad message is the right one, why not also make sure you deliver the right content to the right person at the right time. This online panel will include a discussion by top publishers who are serving personalized content to drive better engagement for their audience.
And the best way to personalize content is to improve back-end analytics across multiple platforms. We’ll discuss how various publishers accomplish that, as well as describe how Acquia Lift can help increase customer loyalty and conversions.
This free online panel is sponsored by Acquia, the digital experience company. Acquia’s digital innovation platform empowers market-leading enterprise organizations to move at the speed of the web, providing agility, integration and resiliency. All attendee emails will be shared with the webinar sponsor.
Presentations will be available to participants.
Who should take this training:
Producers, journalists, editors, marketers, publishers, non-profits, and content creators interested in learning about personalized content.
Date and Time: Mar 2, 2016 at 1 pm ET / 10 am PT
Note: If you can’t attend the live session, you can still register and see the archived video of the panel. Free registration for BigMarker is required.
About the Panel:
Eui-Hong (Sam) Han is Director, Big Data & Personalization at The Washington Post. In this role, he leads a team focused on building an integrated big data platform to store all aspects of The Post’s proprietary data. His team develops infrastructure, tools, and services that provide a more personalized experience for customers, empower The Post’s newsroom with data for better decisions, and offer advertisers more ways to target specific audiences. Prior to joining The Post, he led the Big Data practice at Persistent Systems, started the Machine Learning Group at Sears Holdings Online Business Unit, and worked for a data mining startup company. He holds PhD in Computer Science from the University of Minnesota.
Sara Sarasohn is the editorial lead for NPR One. It puts public radio where your ears are now, connected to your smartphone. Sara’s job is to figure out how the human curation works with machine learning. It’s her mission to create a listening experience that reflects the values and journalism of public radio for the 21st century listener. She has worked for NPR News for 24 years as a producer and editor.
Dave Ingram is a Product Manager for Acquia’s personalization product, Acquia Lift. He has been working on that product for about 2 1/2 years, and worked in web development, specifically with Drupal, for many years before that. He lives outside of Boston, Mass with his wife and 3 boys and enjoys dabbling in music and photography while not at work. He also thinks about personalization so much he started a podcast on the topic (personalizationpodcast.com).
Mark Glaser is executive editor and publisher of MediaShift and Idea Lab. He is an award-winning writer and accidental entrepreneur, who has taken MediaShift from a one-person blog to a growing media company with events such as Collab/Space workshops and weekend hackathons; a weekly podcast called “The Mediatwits”; and digital trainings, DigitalEd, in partnership with top journalism schools. MediaShift has received funding support from the Knight Foundation, Ford Foundation, McCormick Foundation and others. You can follow him on Twitter @mediatwit.