Futures Lab Update #113: Audience Engagement Help From CrowdTangle, Shindig

    by Reuben Stern
    July 9, 2015
    Shindig is an online video chat platform that allows users to have multiple kinds of conferencing. Screenshot courtesy of RJI.

    This week we see how CrowdTangle identifies stories that are capturing attention in social media, and we learn how Shindig hosts large-scale online discussions that mimic a live event.

    "It allows you the freedom to engage with a large group as you choose. So you can engage with the speaker, be called up on the stage, discuss with them in front of the audience, you can talk to the speaker privately, and you can also be social in the audience -- move around the audience and speak to anyone in the audience that you'd like." -- Steve Gottlieb, founder and CEO, Shindig

    PART 1: CrowdTangle

    Using CrowdTangle, newsrooms can see which stories are doing better than others on various social media platforms. We find out how it works from Director of Accounts Lauren Wright.
    Reporting by Berkeley Lovelace.


    [To skip directly to this segment in YouTube, click here.]

    Additional information:

    About half of CrowdTangle’s users are media companies, including “BuzzFeed, Vox, the Huffington Post, CNN, NBC, USA Today, ESPN, MTV, National Geographic, and yes, Fast Company,” according to a Fast Company article that also includes several examples of stories identified by the tool.


    PART 2: Shindig

    Shindig is an online video chat platform that gives users the ability to speak directly to a chatroom host or to have separate chats at the same time with fellow audience members. Founder and Chief Executive Officer Steve Gottlieb tells us how the technology enables a different kind of online group conversation.
    Reporting by Daniel Shapiro.

    [To skip directly to this segment in YouTube, click here.]

    Reuben Stern is the deputy director of the Futures Lab at the Reynolds Journalism Institute and host and co-producer of the weekly Futures Lab video update.

    FuturesLabWebBanner-mediashiftThe Reynolds Journalism Institute’s Futures Lab video update features a roundup of fresh ideas, techniques and developments to help spark innovation and change in newsrooms across all media platforms. Visit the RJI website for the full archive of Futures Lab videos, or download the iPad appto watch the show wherever you go. You can also sign up to receive email notification of each new episode.

    Tagged: audience engagement crowdtangle engagement online events shindig social media search video chat

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