Futures Lab Update #101: Combing Through Video and Images With Vhoto and Ditto

    by Reuben Stern
    April 9, 2015
    Ditto combs through your photos to search for brands that might not have been tagged, and tags them automatically. Screenshot courtesy of RJI.

    This week we see how two technologies automatically scan the content of video and images to deliver highlights and insights.

    "We have an algorithm that's trained to find the best moments inside video...The algorithm learns, over time, what are the actual moments you're trying to capture, and then plucks moments out of that." -- Noah Heller, CEO, Vhoto

    PART 1: Vhoto

    Vhoto helps turn mobile video into bits of sharable content by automatically finding the key moments within the footage. We hear from Chief Executive Officer Noah Heller about what the app can do.


    Reporting by Daniel Shapiro, Reuben Stern and Rachel Wise.
    [To skip directly to this segment in YouTube, click here.]

    PART 2: Ditto

    Ditto offers a way to identify specific visual content like company logos within the massive stream of photos uploaded to Twitter, Instagram and Tumblr. Chief Executive Officer David Rose explains how the technology works and how consumer brands are using it.

    Reporting by Daniel Shapiro and Travis McMillen.
    [To skip directly to this segment in YouTube, click here.]


    For more information:

    Dissecting Engagement full-session videos

    The Donald W. Reynolds Journalism Institute recently brought together leaders in audience engagement from across the industry (including Ditto Labs CEO David Rose) for a two-day line-up of short presentations that explore what forward-thinking media organizations can and should be doing to understand and interact with the people they serve. Slide decks and full session videos are online free of charge.

    Reuben Stern is the deputy director of the Futures Lab at the Reynolds Journalism Institute and host and co-producer of the weekly Futures Lab video update.

    FuturesLabWebBanner-mediashiftThe Reynolds Journalism Institute’s Futures Lab video update features a roundup of fresh ideas, techniques and developments to help spark innovation and change in newsrooms across all media platforms. Visit the RJI website for the full archive of Futures Lab videos, or download the iPad app to watch the show wherever you go. You can also sign up to receive email notification of each new episode.



    Tagged: advertising algorithms brands ditto gifs marketing photography startups vhoto

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