This week we see how two technologies automatically scan the content of video and images to deliver highlights and insights.
PART 1: Vhoto
Vhoto helps turn mobile video into bits of sharable content by automatically finding the key moments within the footage. We hear from Chief Executive Officer Noah Heller about what the app can do.
Reporting by Daniel Shapiro, Reuben Stern and Rachel Wise.
[To skip directly to this segment in YouTube, click here.]
PART 2: Ditto
Ditto offers a way to identify specific visual content like company logos within the massive stream of photos uploaded to Twitter, Instagram and Tumblr. Chief Executive Officer David Rose explains how the technology works and how consumer brands are using it.
Reporting by Daniel Shapiro and Travis McMillen.
[To skip directly to this segment in YouTube, click here.]
For more information:
Dissecting Engagement full-session videos
The Donald W. Reynolds Journalism Institute recently brought together leaders in audience engagement from across the industry (including Ditto Labs CEO David Rose) for a two-day line-up of short presentations that explore what forward-thinking media organizations can and should be doing to understand and interact with the people they serve. Slide decks and full session videos are online free of charge.
Reuben Stern is the deputy director of the Futures Lab at the Reynolds Journalism Institute and host and co-producer of the weekly Futures Lab video update.
The Reynolds Journalism Institute’s Futures Lab video update features a roundup of fresh ideas, techniques and developments to help spark innovation and change in newsrooms across all media platforms. Visit the RJI website for the full archive of Futures Lab videos, or download the iPad app to watch the show wherever you go. You can also sign up to receive email notification of each new episode.
