Futures Lab Update #80: Story Metrics From API; Newsroom Tracking Tool Desk-Net

    by Reuben Stern
    October 23, 2014
    By tracking enterprise levels, topics and authors, the app "Metrics for News" offers publishers the chance to track how a story is doing with metrics based on more traditional journalism characteristics.

    This week, we explore a new way to understand audience behavior developed by the American Press Institute, and we learn about a tool called Desk-Net that helps newsrooms manage staff and stories across platforms.

    "I think the key here, in the future, is taking more sophisticated metrics and then creating a blend that makes sense, so you've imposed your values on the metrics." - Tom Rosenstiel, executive director of the American Press Institute

    PART 1: Metrics for News

    The American Press Institute has developed software that enables news outlets to better understand which types of stories succeed and which don’t. The creators of the system say the resulting data can lead to a more informed editorial strategy.
    Reporting by Katy Mersmann, Reuben Stern and Rachel Wise.
    [To skip directly to this segment in YouTube, click here.]


    For more information:

    The Metrics for News software is part of a three-step program developed by API to help newsrooms integrate a more data-driven approach to editorial decisions.

    In this previous Futures Lab report Tom Rosenstiel, executive director of the American Press Institute, makes the case for more carefully monitoring audience behavior and shifting products to match the audience’s interests.


    PART 2: Desk-Net

    Desk-Net is a digital system designed to help newsrooms manage story assignments as well as track pieces set to publish across various platforms. We hear how it works from founder Matthias Kretschmer.
    Reporting by Allison Prang, Rachel Wise and Reuben Stern.
    [To skip directly to this segment in YouTube, click here.]

    For more information:

    Small Business Trends offers a helpful list of similar editorial management tools (follow the link and scroll about halfway down). It includes Camayak.comTrelloAsanaMarketing.ai and several others.

    In this piece for TheMediaBriefing, Kretschmer spells out the workflow problems many newsrooms face and says the ever-increasing complexity “will likely lead to a loss in both quality as well as efficiency.”


    Reuben Stern is the deputy director of the Futures Lab at the Reynolds Journalism Institute and host and co-producer of the weekly Futures Lab video update.

    FuturesLabWebBanner-mediashiftThe Reynolds Journalism Institute’s Futures Lab video update features a roundup of fresh ideas, techniques and developments to help spark innovation and change in newsrooms across all media platforms. Visit the RJI website for the full archive of Futures Lab videos, or download the iPad app to watch the show wherever you go. You can also sign up to receive email notification of each new episode. 

    Tagged: apps audiences content control journalism meta-tagging metrics publishing software strategy

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